Snapshots - Jim Mollica, Bose
Bose’s Jim Mollica talks about earning attention, moving from engineering-led messaging to emotional storytelling, and marketing to both head and heart.
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Using iconic content to build trust, authenticity and cultural resonance in the age of AI
As AI-generated content becomes more abundant, culturally significant content becomes more valuable, says Sonia Bouadma, Founder of SB Licensing, who believes that leaning into authenticity is the way forward.
Cannes Lions 2026: Five takeaways from the Croisette
Having spent last week in Cannes, Managing Director & Executive Producer of Papaya Films, Iwona Mnich, lists the five most important lessons she brought back from the festival.
Ideas > celebrities: What FMCG brands can learn from this year’s World Cup
Star power is in full force at this year's FIFA World Cup. But, argues Robert Volten, Managing Partner at Chuck Studios, that power is often overwhelming what should be the central performer; the idea.
Why is the advertising industry so addicted to celebrities who don’t care about advertising?
A packed conference featuring talks from Mr Bean, Barry from EastEnders and a reanimated Josef Stalin might attract an audience but, really, what would that audience learn? shots’ Culture Editor Amy Kean takes the mic to bemoan the onslaught of on-stage celebs.
