Smucker's Father Nature returns
The food brand's loveable stay-at-home-dad returns in a wholesome new campaign created by BBH and PSOne.
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In collaboration with BBH and PSOne – Publicis Groupe’s Power of One agency solution, natural foods brand Smuckers has launched this new national brand equity campaign, titled Smucker’s Father Nature 2.0.
The films, directed by Randy Krallman through SMUGGLER, star Father Nature (a loveable stay-at-home dad who just so happens to be married to Mother Nature) interacting with his daughter, Daughter Nature, and the quirky animals around him, all in true sitcom style.
Like the initial campaign, the spot sees a kitchen transformed into a fantastical natural environment with real, vibrant foliage and animals (Ostrich, King Vulture, Ring-Tailed Lemur, Mini Pig, Fawn, Hedgehog) to truly immerse the 'Nature' household in the outside world.
Each Smucker's Natural spot feels like a mini-episode from a classic family sitcom, packed with moments and nostalgic tropes that will take you back to the days of Full House and Family Matters.
"We're so excited for Father Nature to be making his return for Smucker’s," said Erica Roberts, CCO of BBH USA. "Sitcoms are a beloved device that have brought some of the most iconic fathers to our TV screens. So, what better way to bring Father Nature back to our TV screens than by making him the star of his very own sitcom.”
JM Smucker Company – Father Nature Tells A Story
JM Smucker Company – Father Nature Makes a Mistake
JM Smucker Company – Father Nature Does A Crossword Puzzle
