Smart moves from Alaska Airlines
The carrier’s latest elevating spot sees employees throw some seriously slick shapes in a homage to a dotty 1980s dance hit.
Credits
powered by- Agency Mekanism/New York
- Production Company Partizan/USA
- Director Warren Fu
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Credits
powered by- Agency Mekanism/New York
- Production Company Partizan/USA
- Director Warren Fu
- Associate Creative Director Maxwell Eastman
- Associate Creative Director Jen Miller
- Creative Director Rachel Carlson
- Executive Creative Director Laura Wimer
- Executive Producer/Managing Director Sarah DiLeo
- Senior Producer Martin Risberg
- Executive Producer/Managing Director Lisa Tauscher
- HP Kelly Martin
- DP Tom Banks
- Edit Company Sister Studios (In-House at Mekanism/San Francisco)
- Executive Producer/Managing Director Sarah DiLeo
- Senior Post Producer Martin Risberg
- Animator Richard Krolewicz
- Colorist Matt Osborne / (Colorist)
- Sound Design M Squared Productions
- Music Supervisor/Executive Producer Janet Billig Rich
- Line Producer John Gomez
- Choreographer Anna Matuszewski
- Art Director Darcey Zoller
- Editor Jeremiah Shuff
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Credits
powered by- Agency Mekanism/New York
- Production Company Partizan/USA
- Director Warren Fu
- Associate Creative Director Maxwell Eastman
- Associate Creative Director Jen Miller
- Creative Director Rachel Carlson
- Executive Creative Director Laura Wimer
- Executive Producer/Managing Director Sarah DiLeo
- Senior Producer Martin Risberg
- Executive Producer/Managing Director Lisa Tauscher
- HP Kelly Martin
- DP Tom Banks
- Edit Company Sister Studios (In-House at Mekanism/San Francisco)
- Executive Producer/Managing Director Sarah DiLeo
- Senior Post Producer Martin Risberg
- Animator Richard Krolewicz
- Colorist Matt Osborne / (Colorist)
- Sound Design M Squared Productions
- Music Supervisor/Executive Producer Janet Billig Rich
- Line Producer John Gomez
- Choreographer Anna Matuszewski
- Art Director Darcey Zoller
- Editor Jeremiah Shuff
No doubt the eleven Alaska Airlines staff who feature in this video excel at their aviation-themed careers, but they are also top flight hoofers.
Encouraging flyers to plan their 2021 travel, the ad, created by indie agency Mekanism and directed by Warren Fu through Partizan, promotes the airline’s Covid safety measure via an elevating remix of the 1982 hit, Safety Dance by Men In Hats.
While the original, for reasons not altogether clear, featured a posse of medieval villagers, Punch ‘n’ Judy and men in chicken suits cavorting around a maypole, this version starts off, with vogueing cabin crew, as a lighthearted spin on the usual inflight safety video, and then sees runway staff shaking their money-makers in Alaska’s Seattle hangar.
Natalie Bowman, Marketing MD at Alaska Airlines stated: “We have the raddest employees in the travel industry. Not only do they constantly deliver smiles with their genuine, caring service, they happen to have great dance moves.”
Pop trivia fans might need to know that Ivan Doroschuk, the lead singer of the Canadian synth-pop band Men In Hats wrote Safety Dance after having been kicked out of a club for pogo dancing.