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Alaska Airlines – Alaska Safety Dance

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No doubt the eleven Alaska Airlines staff who feature in this video excel at their aviation-themed careers, but they are also top flight hoofers. 

Encouraging flyers to plan their 2021 travel, the ad, created by indie agency Mekanism and directed by Warren Fu through Partizan, promotes the airline’s Covid safety measure via an elevating remix of the 1982 hit, Safety Dance by Men In Hats. 

While the original, for reasons not altogether clear, featured a posse of medieval villagers, Punch ‘n’ Judy and men in chicken suits cavorting around a maypole, this version starts off, with vogueing cabin crew, as a lighthearted spin on the usual inflight safety video, and then sees runway staff shaking their money-makers in Alaska’s Seattle hangar. 

Natalie Bowman, Marketing MD at Alaska Airlines stated: “We have the raddest employees in the travel industry. Not only do they constantly deliver smiles with their genuine, caring service, they happen to have great dance moves.”

Pop trivia fans might need to know that Ivan Doroschuk, the lead singer of the Canadian synth-pop band Men In Hats wrote Safety Dance after having been kicked out of a club for pogo dancing. 

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