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Progressive – Lucky Larry’s Landscaping

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Lucky Larry’s Landscaping outfit is doing great, business is booming, everything’s blooming, he's in horticultural heaven. Even the squirrels are helping out. 

However, in this fun fable created by

Arnold and directed by
View Jess Coulter on
Jess Coulter
through
View O-Positive on
O-Positive
, Larry gets hit with a spot of bad luck when a tree feller misjudges a tree fall situation, resulting in a squashed truck. 

The second round of the brand's Fairytales campaign, which first launched with

Good Morning in 2019,
View Landscaping on
Landscaping
,
 conveys the message that good insurance can be crucial when running a small business. 

Arnold worked with animation house Preymaker to develop all the characters, right down to the kissing koi carp.

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