Small business, big headache
Progressive Insurance’s bonkers spot outlines the highs - and lows - of entrepreneurial endeavour.
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Credits
powered by
- Agency Arnold Worldwide/Boston
- Production Company O Positive
- Director Jess Coulter
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Credits
powered by
- Agency Arnold Worldwide/Boston
- Production Company O Positive
- Director Jess Coulter
- Chief Creative Officer Sean McBride
- Creative Director Nate Donabed
- Creative Director Joshua Kahn
- Creative Director Thomas Hair
- Copywriter Becky Brinkerhoff
- Copywriter Molly Burke
- Senior Producer Lauren Landry
- Associate Producer Jasmine Reyes
- Managing Director Val Bettini
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- Edit Company Cosmo Street/New York
- Editor Tom Scherma
- Animation/VFX/Color Company Preymaker
- Music Company New Math Music & Sound
- Audio Mixer Michael Secher
- Line Producer Jason Reda
- DP Eric Steelberg
Credits
powered by
- Agency Arnold Worldwide/Boston
- Production Company O Positive
- Director Jess Coulter
- Chief Creative Officer Sean McBride
- Creative Director Nate Donabed
- Creative Director Joshua Kahn
- Creative Director Thomas Hair
- Copywriter Becky Brinkerhoff
- Copywriter Molly Burke
- Senior Producer Lauren Landry
- Associate Producer Jasmine Reyes
- Managing Director Val Bettini
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- Edit Company Cosmo Street/New York
- Editor Tom Scherma
- Animation/VFX/Color Company Preymaker
- Music Company New Math Music & Sound
- Audio Mixer Michael Secher
- Line Producer Jason Reda
- DP Eric Steelberg
Lucky Larry’s Landscaping outfit is doing great, business is booming, everything’s blooming, he's in horticultural heaven. Even the squirrels are helping out.
However, in this fun fable created by Arnold and directed by Jess Coulter through O-Positive, Larry gets hit with a spot of bad luck when a tree feller misjudges a tree fall situation, resulting in a squashed truck.
The second round of the brand's Fairytales campaign, which first launched with Good Morning in 2019, Landscaping, conveys the message that good insurance can be crucial when running a small business.
Arnold worked with animation house Preymaker to develop all the characters, right down to the kissing koi carp.
