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Slutet är Nära sketches the Unusual Suspects
In a stark spot from Nord DDB for Swedish charity Child X, a young girl's description of her harassers has a chilling twist.
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Credits
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- Agency NORD DDB/Stockholm
- Production Company Slutet ar Nara
- Director Jonas Yoon
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Credits
powered by
- Agency NORD DDB/Stockholm
- Production Company Slutet ar Nara
- Director Jonas Yoon
- Art Director Josefina Noren
- Producer Fanny Blom
- Post Slutet Takeout
- Copywriter Sara Kalin
- Creative Director Josephine Wallin Ankarstrand
Credits powered by
Credits
powered by
- Agency NORD DDB/Stockholm
- Production Company Slutet ar Nara
- Director Jonas Yoon
- Art Director Josefina Noren
- Producer Fanny Blom
- Post Slutet Takeout
- Copywriter Sara Kalin
- Creative Director Josephine Wallin Ankarstrand
We all know that child grooming isn't the "would you like a sweetie?" clichés of yore, but few films demonstrate modern predators as well as this film from Nord DDB for Swedish charity Child X.
Titled Unusual Suspects, the film sees a young girl describing the perpetrator and situation to an interviewer and sketch artist; with the final revelation hammering the point home.
Subtly directed by Slutet är Nära's Jonas Yoon, the films pace and smart script makes for a compelling watch and call to action.
