Sleep Number – A Numbers Game Featuring Jordan Fuller

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Created in collaboration with bed brand and NFL's official Sleep and Wellness Partner, Sleep Number, this dramatic spot tells the story of American football team Los Angeles Rams’ safety & team co-captain Jordan Fuller’s comeback after a career-halting accident. 

Produced by Rams Studios and directed by Aaron Rolo, Numbers Game presents Fuller’s story through an inventive combination of live-action and animation, recounting every statistic from his number of tackles and assists to the number weeks of rehab and hours of sleep on his Sleep Number smart bed following his injury.

Paired with an impactful track by film and TV score musician Zack Hemsey, the film’s cleverly-crafted storytelling and sound design bring to life a cascade of numbers illustrating the significance of rest on health and mental wellbeing in Fuller’s recovery.