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Skoda – Doug The Dog

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A seat belt for your dog might seem the height of frivolity, but in a car driving at speed, an untethered dog can turn into a dangerous missile.

With 98 per cent of dog owners admitting to not tying up their pet in the car, Skoda has launched a clever campaign to promote its latest accessory.

Created by Rosapark Paris, the spot introduces us to a massive mutt, Doug, whose enormous frame causes all sorts of problems - from terrifying the neighbourhood dogs to wrecking the couch and excavating the garden. 'A one-ton dog can be damaging,' the ad concludes, 'Now imagine it in a car, travelling at 50km/h.' 

The spot was directed by Martin Jalfren via Birth.

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