Sisters in their (Amazon) Prime
This energetic spot for the online retailer is a tale of sibling rivalry that motivates two sport-loving women to be the best they can.
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Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company MJZ/London
- Director Michael Spiccia
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Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company MJZ/London
- Director Michael Spiccia
- Local Production Company Virtual Films
- Local Executive Producer Scott Horan
- Local Senior Producer Joan Garcia
- Editing Trim
- Post Producer Polly Kemp
- Color Rare Medium
- Colorist Mikey Rossiter
- VFX Selected Works
- VFX Producer Nicola Simmons
- VFX Supervisor Jonathan Westley
- Sound Designer Sam Ashwell
- Sound 750mph
- Sound Producer Olivia Ray
- Creative Director Charlie Lanus
- Creative Director Lucas Reis
- Creative Georgina Brisby
- Creative Marcelo Duarte
- Chief Creative Officer Ana Balarin
- Chief Creative Officer Hermeti Balarin
- Executive Producer James Laughton
- Producer Ross Taylor / Producer
- Head of Production (HP) Richard Adkins
- Producer James Waters
- Production Designer Jahmin Assa
- DP Drew Daniels
- Editor Mikkel EG Nielsen
- VFX Producer Libby Ghandi
Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company MJZ/London
- Director Michael Spiccia
- Local Production Company Virtual Films
- Local Executive Producer Scott Horan
- Local Senior Producer Joan Garcia
- Editing Trim
- Post Producer Polly Kemp
- Color Rare Medium
- Colorist Mikey Rossiter
- VFX Selected Works
- VFX Producer Nicola Simmons
- VFX Supervisor Jonathan Westley
- Sound Designer Sam Ashwell
- Sound 750mph
- Sound Producer Olivia Ray
- Creative Director Charlie Lanus
- Creative Director Lucas Reis
- Creative Georgina Brisby
- Creative Marcelo Duarte
- Chief Creative Officer Ana Balarin
- Chief Creative Officer Hermeti Balarin
- Executive Producer James Laughton
- Producer Ross Taylor / Producer
- Head of Production (HP) Richard Adkins
- Producer James Waters
- Production Designer Jahmin Assa
- DP Drew Daniels
- Editor Mikkel EG Nielsen
- VFX Producer Libby Ghandi
Created for Amazon Prime by Wieden & Kennedy London, The Best, sees twin sisters inspired by the competition they see while watching a National Women's Soccer League game on Prime Video.
Directed by Michael Spiccia, through MJZ, the new ad promotes two of Prime’s benefits: Prime Video and speedy delivery of kit that an aspiring soccer-player might need to totally trounce your twin on the field.
Jo Shoesmith, VP and CCO at Amazon commented: "Our newest ‘It’s on Prime’ ad celebrates the inspiring culture of sports during an Olympic summer and leading into the second half of the National Women’s Soccer League on Prime Video. Inspired by the NWSL, we were really excited to tell a story about women in soccer. We were particularly struck by the insight that, compared to the men’s game, female sports marketing often softens the portrayal of female competition. So the story of two competitive sisters felt like the perfect one to tell... and we were incredibly lucky to find two brilliant twins who could not only act but play soccer too."
