Silence is golden in Audi’s tribute to film
DDB Barcelona creates amusing spot featuring great forgotten film characters.
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Credits
powered by
- Agency DDB/Barcelona
- Production Company Garage Films | Spain
- Director Hugo Menduina
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Credits
powered by
- Agency DDB/Barcelona
- Production Company Garage Films | Spain
- Director Hugo Menduina
- Creative Director Guille Ramirez
- Executive Creative Director Jaume Badia
- Post Production The Fake Studio
- Sound Design Idea Sonora
- Executive Producer Oriol Uria
- Producer Eva Aparicio Nuevo
- DP Paco Femenia
- Editor Ramon Morejon
- Art Director Fran Arguijo
- Copywriter Carlos Weil
- Producer Vicky Monino
Credits
powered by
- Agency DDB/Barcelona
- Production Company Garage Films | Spain
- Director Hugo Menduina
- Creative Director Guille Ramirez
- Executive Creative Director Jaume Badia
- Post Production The Fake Studio
- Sound Design Idea Sonora
- Executive Producer Oriol Uria
- Producer Eva Aparicio Nuevo
- DP Paco Femenia
- Editor Ramon Morejon
- Art Director Fran Arguijo
- Copywriter Carlos Weil
- Producer Vicky Monino
"One day you're an icon, the next day they stop calling," laments a former screen siren in DDB Barcelona's clever ad depicting characters who've gone out of fashion in movieland.
Nicely conflating Audi's product message with its sponsorship of the San Sebastian Film Festival, the film Silence Is Once Again the Protagonist was directed by Hugo Menduina and produced by Garage. The witty script sees all the characters share their stories at support group for the forgotten – an animated chap has been told he’s too flat for film now, a Roman centurion complains it’s barbaric, a mummy tries to mumble through its bandages.
The support group leader turns to a monochrome silent movie star and says, “you’re a bit quiet, don’t you have anything to say?", whereupon she dispatches the news, in subtitles, that she’s leaving the group – silence is back in vogue, which leads nicely to the celebration of the Audi e-tron’s 100 percent electric, silent traction.
