Sidral Mundet gives Mexicans a wave
The Coca Cola brand releases a beautifully shot film that celebrates the determination and talent that drives Mexicans forward against the odds.
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Credits
powered by
- Agency Only IF
- Production Company Landia/Mexico
- Director Alexis Gomez
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Credits
powered by
- Agency Only IF
- Production Company Landia/Mexico
- Director Alexis Gomez
- Managing Partner/Executive Producer Thomas Amoedo
- Managing Partner/Executive Producer Claudio Amoedo
- Executive Creative Producer Luciana Abramzon
- Color Company 3/Los Angeles
- Colorist Matt Osborne / (Colorist)
- Music/Sound Design BDS Creative Music Studio
- Founder Jorge Shanin
- VP Creative/Executive Creative Director Rocio Cuadra
- Production Designer Fernanda Contreras
- DP Leo Calzoni
Credits
powered by
- Agency Only IF
- Production Company Landia/Mexico
- Director Alexis Gomez
- Managing Partner/Executive Producer Thomas Amoedo
- Managing Partner/Executive Producer Claudio Amoedo
- Executive Creative Producer Luciana Abramzon
- Color Company 3/Los Angeles
- Colorist Matt Osborne / (Colorist)
- Music/Sound Design BDS Creative Music Studio
- Founder Jorge Shanin
- VP Creative/Executive Creative Director Rocio Cuadra
- Production Designer Fernanda Contreras
- DP Leo Calzoni
Created by agency Only If and directed by Alexis Gómez through Landia, the ad for Sidral Mundat depicts a range of ordinary people establishing a presence in academia, sport, commerce and more.
Titled Estamos, the subtle, contemplative film references the unhelpful stereotypes, prejudices and lack of opportunities that Mexicans face every day and pays tribute to the indomitable spirit and sense of pride that propels them to overcome barriers; to show up and get ahead.
Rocio Cuadra, Creative VP of Only If commented: "With Estamos, we want to inspire each Mexican to believe in themselves, to break the imposed limits and to continue writing a story full of greatness and pride because it is clear that despite the statistics, forecasts and opportunities, Mexicans ARE HERE."
