Sick spots take a dark twist on adland

Sitges – Yoghurt

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Agency CHINA/Madrid
Production Company Mamma Team
Director Gunther

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Credits

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Agency CHINA/Madrid
Production Company Mamma Team
Director Gunther
Sound Design La Panaderia
Creative Director Rafa Anton
Creative Director Miguel Angel Duo
Senior Copywriter Nico Ordozgoiti
Executive Producer David Manchado

Executive Producer Albert Soler
DP Laurent Poulain

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This chap looks quite decent; his heart seems to be in the right place. Namely out on the kitchen counter where he can have a good look at it.

With a bloodied tongue firmly in the putrifying flesh of its undead cheek, the campaign features a fun trio of fake ads, were directed by Günther through production company Mamma Team.

Each leading up to the tagline ‘There’s a better place for your sick ideas,’ the three films herald the gala of gore, fantasy and science-fiction coming up at the 52nd Sitges Sci-Fi Fantasy Film Festival.

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Sitges – Detergent

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Sitges – Car

Yoghurt sees a chap with his heart in his mouth promoting a new cardio health drink, while Detergent acknowledges how the zombie apocalypse can really play havoc with your laundry and offers a washing powder specially formulated to remove brain-muncher goo from your whites.

The third in the trilogy, Car, sends up typical auto ads and suggests that choosing a hybrid motor could avert the arrival of a horrifying dystopia where one is forced to kill one’s own kids and battle oxygen-stealing mutants. Terrifyingly funny.