Sibling Rivalry adds Darren Foldes as MD/EP
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Foldes joins as new Managing Director and LA Executive Producer.
Independent creative company Sibling Rivalry partnering with clients such as Nike, HPE and Lexus, has added Darren Foldes as its new Managing Director and West Coast Executive Producer.
Before joining Sibling Rivalry, Foldes was the Executive Producer and Director of Sales at Pulse Films, and prior to that, he served as Executive Producer at Caviar. He received his first EP role at Green Dot Films, where he worked for 10 years from 2004-2014.
Foldes recently executive produced the Apple Bounce Apple AirPods: Bounce ad that took home multiple honours including Gold for Craft/Art Direction at the 2020 One Club Awards, as well as at the ADC Awards, which included two Best of Discipline designations, one in Advertising, and another in Motion/Film/Gaming Craft. Foldes also executive produced, in conjunction with Wieden+Kennedy, Nike’s You Can’t Stop UsYou Can't Stop Us campaign.
Foldes has had the opportunity to lead many projects for high-profile brands such as Nike, Apple, Gatorade, ESPN, Google, Toyota, Call of Duty, and Target, partnering alongside many high-profile agencies including Wieden, 72andSunny, and Droga5 among many others.
"Darren represents the evolution of Sibling Films," says Mikon Van Gastel, co-founder and executive creative director at Sibling. "Darren will continue to raise the profile of the company and hone our quality of work while bringing in diverse talent, and new disciplines such as comedy and narrative storytelling. Given his experience in long format content and being LA-based, we will also open up opportunities for our directors to tell their stories in new and captivating ways."
Foldes first launched his career in the film industry as Head of Production for Steve Stabler’s Commotion Pictures. While there, Foldes wrote and produced two films for MGM, Just For Kicks and Recipe For Disaster, and concocted and sold the show Scumbag to VH-1.
Foldes will also occasionally dust off his old DJ setlist for VIP clients that have included Prince, Diane Von Furstenberg, Kristen Bell, and Surface Magazine.
"I’m beyond thrilled to join Sibling Rivalry at this exciting point in the company's evolution,” said Foldes. “Along with the great leadership of Mikon and Joe, we are bursting with talent focused on craft, and we have a world-class studio to collaborate with and make our offering that much sweeter. It’s truly a breakout time for us as a company.”
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