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Last night [Thursday November 14] was the inaugural shots Awards Europe at which a host of people and companies from across Europe were celebrated as best in class across the last 12 months.

Below is a list of all the winning work that picked up trophies, winners which were initially shortlisted by the shots editorial team before going on to be judged by an international panel of industry experts from the global advertising community.

Huge congratulations to all of those who picked up trophies at the event.

You can view all of the winning - as well as the shortlisted - work by viewing our dedicated Slate page, and to see the full list of winning people and companies, click here.

Best Use of Music in a Commercial

John Lewis & Partners – The Boy and The Piano

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WINNERS
John Lewis & Partners, The Boy and The Piano - GOLD
John Lewis & Partners + Waitrose & Partners - Bohemian Rhapsody - SILVER
Guinness, The Purse - BRONZE

SHORTLIST
Absolut, The Walk
Audi, Synchronised Swim
Heinz, Clean Plates
KFC, Chicken Town
The Wildlife Trusts, The Wildlife Trusts

JUDGES
Loren Bradley; Diego de la Maze; Matt Gooden; Jon Hamm; Mette Jermiin; Danielle Stewart; Rane Tiukkanen

To see all of the winning and shortlisted films, click here.

Best Use of Sound Design in a Commercial

Alzheimer's Research UK – First Breath

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WINNERS
Alzheimer's Research UK, First Breath - GOLD
John Lewis & Partners + Waitrose & Partners, Bohemian Rhapsody - SILVER
Three, Phones Are Good - SILVER
Leonard Cheshire Disability, Together Unstoppable - BRONZE

SHORTLIST
Honda, Powered by Honda
John Lewis & Partners, The Boy and The Piano
La Liga, Iberia, Correos, Telepizza, Clínica Baviera & 11811, Heroes
Michelob, Call from Nature
Novartis, Tame Your Migraine
Refuge, Hide & Seek
Sennheiser, Ambeo
LYNX, ASMR Shower and Shavetorials

JUDGES
Sophie Hubble; Dawn Laren; Rebecca Luff; Vicky Osborn; Ben Schneider; James Sorton; Kitty Turley

To see all of the winning and shortlisted films, click here

Best Use of Animation in a Commercial

Erste Group – Erste Group: First Christmas

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WINNERS
Erste Group, First Christmas - GOLD
Disneyland Paris, The Little Duck - SILVER
Sipsmith Gin, We Make Gin Not Compromises - SILVER
Fender Mirror Telecaster, The Mystical Journey of Jimmy Page's '59 Telecaster - BRONZE

SHORTLIST
IRN-BRU, Snowman - The Sequel
CD Projekt Red, Cyberpunk 2077
Cheerios, It's All Family
Corona, The History of La Cerveza Mas Fina
Great Western Railway, Five & The Missing Jewels
John Lewis & Partners, The Boy and The Piano
Royal Navy, Spider
Warframe, Shrines

JUDGES
Anna Arnel; Darren Bailes; Rosie Bardales; Dougal Meese; Dave Monk; Stu Outhwaite-Noel; Chaka Sobhani; Cassandra Zawadowski

To see all of the winning and shortlisted films, click here.

Branded Entertainment of the Year

Mercedes-Benz – Bertha Benz: The Journey That Changed Everything

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WINNERS
Mercedes-Benz, Bertha Benz - GOLD
Bianco Footwear, The Lift - SILVER
Grand parc du Puy du Fou, Éternels - BRONZE
Levi's, Levi's Music Project / Loyle Carner - BRONZE

SHORTLIST
Diageo, Weekend Not Wasted
Etihad Airways & Manchester City FC, Freestyle World Tour
MARTAN, House of Salt
Rapha, EF Gone Racing: Alternative Calendar
Red Bull, Fast Encounter
Santander, Deadliest Dupes
Schmidt, Vertical Home
Shell, The Great Travel Hack

JUDGES
Loren Bradley; Diego de la Maza; Matt Gooden; Jon Hamm; Mette Jermiin; Danielle Stewart; Rane Tiukkanen

To see all of the winning and shortlisted films, click here.

Music Video of the Year

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FKA twigs – Cellophane

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The Chemical Brothers: Free Yourself

WINNERS
FKA twigs, Cellophane - GOLD
The Chemical Brothers, Free Yourself - GOLD
Ed Sheeran ft Chance the Rapper & PnB Rock, Cross Me - SILVER
Stormzy, Vossi Bop - BRONZE

SHORTLIST
Benny Sings, Not Enough
Editors, Frankenstein
Idles, Mercedes Marxist
Leningrad, Gold
Loyle Carner ft. Jordan Rakai, Ottolenghi
Madonna, Batuka
MK, Back and Forth
Wiley Ft Stefflon Don, Sean Paul and Idris Elba, Boasty

JUDGES
Vaughan Arnel; Tim Hardy; Anya Kruzmetra; Sandra Loibl; Andy Oskwarek; Adina Sales; Erin Sarofsky

To see all of the winning and shortlisted films, click here.

Charity/PSA Campaign of the Year

Inter-LGBT – Love You, My Girl

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WINNERS
Inter-LGBT, Je t'aime ma fille - GOLD
Women's Aid, The Unedited Truth - SILVER
Pride In London, Pride Jubilee - SILVER
La Liga, Iberia, Correos, Telepizza, Clínica Baviera & 11811, Heroes - BRONZE

SHORTLIST
#Knifefree, Dean's Story
Animalife, Karma
British Heart Foundation, Boy
Family Action, Family Monsters
Free the Work, Free the Work
Global Goals, The Future is Now
International Committee of the Red Cross, The One Gift Santa Can't Deliver
Refuge, Hide & Seek
Surfers Against Sewage, Creature
The AA Charitable Trust, Drowsy Driving
Time To, Cannes

JUDGES
Sophie Hubble; Dawn Laren; Rebecca Luff; Vicky Osborn; Ben Schneider; James Sorton; Kitty Turley

To see all of the winning and shortlisted films, click here.

Online Commercial of the Year, up to and including two minutes

Nike – Just Do It: Caster Semenya

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WINNERS
Nike, Just Do It: Caster Semenya - GOLD
Diesel, Ha(u)te Couture - SILVER
Volkswagen, Lawyer/Movie Star Confidence - BRONZE
Coca-Cola, Light - BRONZE

SHORTLIST
Adidas, Feel the Boost
Animalife, Karma
Audi, The Date
Barclaycard, Crystal Barn
IKEA, ME WE
Ikea, Nightclub
Nike, Stop At Nothing
Samsung, Do What You Can't
Volkswagen, What are we playing at?
World Of Tanks, Stop Getting Owned By Kids

JUDGES
Lauraine Bhuglah; Ben Cronin; Cameron Farrelly; Monica Moro; Levi Rijper; Mike Sharpe; Meghan Sims

To see all of the winning and shortlisted films, click here.

Online Commercial of the Year - Online Commercial of the Year - over two minutes

IKEA – What If

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WINNERS
Ikea, What If - GOLD
Bianco Footwear, The Lift - SILVER
Paddy Power, The Brexit Bunker - BRONZE

SHORTLIST
CD Projekt Red, Cyberpunk 2077
La Liga, Iberia, Correos, Telepizza, Clínica Baviera & 11811, Heroes
Miklosko Fashion Design, The Gift
Nike, L'incredibile
Santander, Deadliest Dupes
Starbreeze, Overkill's The Walking Dead: Launch Trailer
Unilever, LYNX ASMR Shower and Shavetorials
Warburtons, GoodBagels

JUDGES
Chris Breen; Chris Chard; Kerrie Finch; Sandrine Huijgen; Harsh Kapadia; Kristen Kearns; Amanda Luckwell; Tom Webb

To see all of the winning and shortlisted films, click here.

Social Media Campaign of the Year

UBISoft – My Life as an NPC

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WINNERS
Ubisoft, My Life as an NPC - GOLD
Back Market, Refurbished Tweets - SILVER
Burger King, 20k - BRONZE

SHORTLIST
McDonald's, 2forU
Trebor, Give Me Strength

JUDGES
Jules Chalkley; Sara Flood; Chris Hughlett; Kenn MacRae; Ryan McGuire; Andre Moreira; Francine van der Lee

To see all of the winning and shortlisted films, click here.

Best Use of Emerging Tech

Carlings – adDRESS THE FUTURE

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WINNERS
Carlings, adDRESS THE FUTURE - GOLD
TV Rain, AI VERSUS - SILVER
Assassins Creed, My Life as an NPC - BRONZE

SHORTLIST
Air New Zealand, Fact or Fantasy?
Tino Kamal, V.I.P.
The Division 2, ECHO

JUDGES
Chris Breen; Chris Chard; Kerrie Finch; Sandrine Huijgen; Harsh Kapadia; Kristen Kearns; Amanda Luckwell; Tom Webb

To see all of the winning and shortlisted films, click here.

Television Commercial of the Year - Up to and including 60 second

Veg Power – ITV/Veg Power: Eat Them To Defeat Them

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WINNERS
ITV & Veg Power, Eat Them To Defeat Them - GOLD
Audi, Synchronised Swim - SILVER
Sipsmith Gin, We Make Gin Not Compromises - SILVER
Virgin Trains, Very Fast Chair - SILVER
Royal Navy, Spider - BRONZE

SHORTLIST
Amazon Prime Video, Jack Ryan
Amazon Prime Video, Vikings
Co-op, Live On
Halifax, That New Home Feeling
O2, Priority
Paypal, Tonton j'assure grave
RAF, No Room For Cliches
Volkswagen, The Others
Yorkshire Tea, Induction

JUDGES
Sam Ashwell; Kevin Byrne; Francois Claverie; Ben Davies; Tara Holmes; Roopak Saluja; Hani Selim

To see all of the winning and shortlisted films, click here.

Television Commercial of the Year over 60 seconds

Waitrose – Bohemian Rhapsody

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  • Assistant Agency Producer
  • Deputy Head of Integrated Production
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WINNERS
John Lewis & Partners + Waitrose & Partners, Bohemian Rhapsody - GOLD
Amazon, Not Everything Makes The Cut - SILVER
Sipsmith Gin, We Make Gin Not Compromises - SILVER
John Lewis & Partners, The Boy and The Piano - BRONZE

SHORTLIST
BBC Sounds, Listen Without Limits
Department for Education, Every Lesson Shapes a Life
Guinness, The Purse
ITV, The Patriarch
Philips, Shouting Men
Sainsbury's, The Big Night
Staatsloterij, Frekkel
Volvo, The E.V.A Initiative

JUDGES
Vaughan Arnel; Tim Hardy; Anya Kruzmetra; Sandra Loibl; Andy Oskwarek; Adina Sales; Erin Sarofsky

To see all of the winning and shortlisted films, click here.

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