shots Awards EMEA 2021 Winners announced

Last night [November 25] was the shots Awards EMEA ceremony at which a host of people and companies from across Europe were celebrated as best in class across the last 24 months.

With no shots Awards EMEA held in 2020 due to the you-know-what, this edition, held at 8 Northumberland in London and presented by Irish comedian Jarlath Regan, encompassed two year's worth of amazing creative work, making the shots Awards trophy an even tougher prize to win.

Below is a list of all the shortlisted and winning campaigns, campaigns which were chosen by a panel of industry experts from the EMEA advertising community. The people and companies of the year were also revealed last night, those winners being crowned via a points-based system which saw a shortlisted piece of work receive one point, a bronze-winning campaign receive and extra three points, silver winners picking up five extra points, and gold trophies adding a further eight points. 

You can watch all of the winning and shortlisted work on our dedicated Slate page, by clicking here.

All of the images from the night will be on the shots Facebook page from Monday.

Huge congratulations to all of those who picked up trophies at the event.

Above: Thanks to this year's shots Awards EMEA sponsors, 23/32 and Magic.

New Director of the Year

GOLD: Angelo Cerisara, Hamlet

SILVER: Sinan Sevinç 

BRONZE: Jabu Nadia Newman, Park Pictures/Romance Films

Alexander Kühn, Radical Media

Bjarke Underbjerg, new-land

Lainey Richardson, Caviar

Marcus Ibanez, new-land

Click here to view this category's shortlisted & winning work. 

Jury

[HEAD JUDGE] Juliette Larthe, Founding Partner / Executive Producer, PRETTYBIRD UK; Pål Åsberg, Executive Producer, Bleck; Hanna Bayatti, Head of Sales and Exec Producer, Biscuit Filmworks; Daniel Bergmann, Managing Partner, Stink; Jodie Brooks, Head of Sales and Executive Producer, RadicalMedia; Jérôme Denis, Executive Producer & CEO, La Pac; Marine Garnier, Executive Producer, Loveboat; Elise Jeanrenaud, Head of Sales, Arts & Sciences UK; Runyararo Mapfumo, Director, Academy Films; Justin Reardon, Director, The Royal Budapest Film Co.; Kate Taylor, MD/EP/Partner, ROGUE

Above: Irish comedian Jarlath Regan, this year's shots Awards presenter.

Ad of the Year: Casting

GOLD: Volvo, A Million More

SILVER: Cadbury, The Originals

BRONZE: The Alzheimer's Society, Cure the Care System

Amazon, Alexa's Body

Amazon, The Show Must Go On

CareZA, Reflections 

Education Above All, Child Soldier

H&M, Be Yourself & More

Renault, The French Exchange

Shelflife, Stussy x Nike

SKYN, Head, Shoulders, Knees, and Toes

Zalando, We Will Hug Again

Click here to view the shortlisted & winning work.

Jury

[HEAD JUDGE] Mr Gammon, Costume Designer, United Agents; Coralie Rose, Founder, Road Casting; Eva Jordan, Creative Culinary Strategist, Chuck Studios; Mark Summers, Casting Director, Mark Summers Casting; Sarah Jenneson, Production Designer; Tom Gander, Production Designer, Wizzo & Co.; Wendy Fredriksson, Production Designer; Will Boyes, Production Designer

Ad of the Year: Sound Design

GOLD: United Nations High Commissioner for Refugees, The Journey

SILVER: Medecins Du Monde, We Don't Care

BRONZE: Nike, You Can't Stop Us

Burberry, Festive

Channel 4, Super. Human.

Discovery Networks, Tokyo 2020 Unmissable Moments

IKEA, Change a Bit For Good

Libresse, Wombstories

Click here to view this category's shortlisted & winning work.

Jury

[Head Judge] Rebecca Leon, Head of Music, Pitch & Sync; Linus Darland, Co-Founder, Darwood Music; Vidhi Gandhi, Artist Manager & A&R, TMWRK; Rose Lonergan, Music Supervisor, Narrative Sounds; John Murrell, Founder and Managing Director, Finger Music; Wilf Petherbridge, Composer

Above: Editor of the Year, Amanda James of Final Cut.

Ad of the Year: Charity

GOLD: Face à L'inceste, Two Monsters in my Story

SILVER: International Paralympic Committee, #WeThe15

BRONZE: The Alzheimer's Society, Cure the Care System

Danish Road Safety Council, Helmet Has Always Been a Good Idea

Greenpeace, Wasteminster

Innocence Project, Born Guilty

stopthetraffik, A Dark Moment of Faith

United Nations High Commissioner for Refugees, The Journey

Click here to view this category's shortlisted & winning work.

Jury

[Head Judge] Nkanyezi Masango, Executive Creative Director, King James Group / Founder, Blackboard; Camilla Clerke, Executive Creative Director, Ogilvy South Africa; Kate Elson, Executive Producer, Birth; Justice Mukheli, Director, Romance Films; Kalpesh Patankar, Chief Creative Officer, VMLY&R MENA; Charlotte Regan, Director, Knucklehead; Joe Wade, Founder, Don’t Panic London; Rachel Wells, Head of Product/Executive Creative Director, MullenLowe Profero

Ad of the Year: Copywriting

GOLD: Scandinavian Airlines We Are Travellers

SILVER: Amazon, Alexa's Body

BRONZE: IKEA, Silence the Critics

Shelflife, Stussy x Nike

Click here to view the shortlisted & winning work.

Jury

[HEAD JUDGE] Jo Wallace, Global Creative Director, Wunderman Thompson; Evgenia Arabkina, Executive Creative Director, Serviceplan Russia; Joakim Khoury, Creative Director, Åkestam Holst NoA; Marie-Eve Schoettl, ECD, Publicis Luxe; Nare Mokgotho, Director, HunkyDory Films; Samira Rafi, Executive Creative Director, Boomerang Communication; Stéphane Soussan, CD, Sid Lee; Tanya Ponomareva, Creative Director, Boomerang Agency

Ad of the Year: VFX

GOLD: Coca-Cola, Could I Be Wrong?

SILVER: Three, Real 5G

BRONZE: Glenlivet, Against the Tide

Avanti West Coast, Feel Good Travel

Burberry, Festive

Coca-Cola, Open That Coca-Cola

COOP, Naturaplan Frank

Deutsche Telekom, Project Futureproof

Mars Incorporated, SHEBA®, Hope Reef

The Medium, The Medium - Live Action Trailer

Money Supermarket, Monster

Skoda, Robots

Smart Energy, Einstein Knows Best

Click here to view the shortlisted and winning work.

Jury

[HEAD JUDGE] Lauren Loftus, Executive Producer, MPC Amsterdam; Adriana Legay, Editor, Final Cut; Fi Kilroe, Joint MD & EP, Freefolk; Gary Szabo, Chief Creative Officer, Tag; Hasani Franke, Editor, WORK; Mah Ferraz, Editor, The Quarry; Oscar Marmelstein, Editing/Director, Ambassadors; Rebekah King-Britton, Head Of CG, Absolute

Ad of the Year: Direction Up to and including 60-seconds

GOLD: Tommee Tippee, The Boob Life

SILVER: Sainsbury's, Gravy Song

BRONZE: Green and Black's, Wildly. Deliciously. Organic.

Avanti West Coast, Feel Good Travel

Bloom & Wild, Care Wildly

EA Sports, FIFA - Win as One

Hornbach, It Seems Impossible Until You Do It

HP, Lighter Than Air

ITV, Drama vs Reality - Trap

Marshall, Never Stop Listening

Vipps, Give Your Phone a New Start

Virgin Media, I Can Do Anyth-ing

Click here to view this category's shortlisted & winning work.

Jury

[Head Judge] Ali Ali, Director, Good People; Shimmy Ahmed, Director, Dark Energy London; Karim Bartoletti, Partner / Executive Producer, Indiana Production; Chloe Coetsee, Director, Darling Films; Quentin Garabedian, Director, Hamlet; Kalle Hellzén, Chief Creative Officer, 180 Amsterdam; Floris Kingma, Director, Czar Amsterdam; Fenn O’Meally, Director, Smuggler London; Morgan Whitlock, Executive Producer, Sweetshop London

Ad of the Year: Direction From 61-seconds to three-minutes inc

GOLD: Channel 4, Super. Human.

SILVER: Burberry, Festive

BRONZE: Klarna, Get Smooth Again

Amazon, Alexa's Body

Amazon, Before Alexa

Coca-Cola, Could I Be Wrong?

John Lewis & Partners and Waitrose & Partners, Give A Little Love

Shelflife, Stussy x Nike

Volvo, The Parents

Winamax, The Lift

Click here to view this category's shortlisted & winning work.

Jury

[Head Judge] Ali Ali, Director, Good People; Shimmy Ahmed, Director, Dark Energy London; Karim Bartoletti, Partner / Executive Producer, Indiana Production; Chloe Coetsee, Director, Darling Films; Quentin Garabedian, Director, Hamlet; Kalle Hellzén, Chief Creative Officer, 180 Amsterdam; Floris Kingma, Director, Czar Amsterdam; Fenn O’Meally, Director, Smuggler London; Morgan Whitlock, Executive Producer, Sweetshop London

Above: Julija Fricsone-Gavriss, winner of the Production and Styling category.

Ad of the Year: Direction Above three minutes

GOLD: WePresent, The Long Goodbye 

The Ad Council, Dear White Parents

Discord, Discord - The Movie

MANGO, A Mediterranean Dream

Nike, New Heights

Samsung, Samm Henshaw - All Good

Click here to view this category's shortlisted & winning work.

Jury

[Head Judge] Ali Ali, Director, Good People; Shimmy Ahmed, Director, Dark Energy London; Karim Bartoletti, Partner / Executive Producer, Indiana Production; Chloe Coetsee, Director, Darling Films; Quentin Garabedian, Director, Hamlet; Kalle Hellzén, Chief Creative Officer, 180 Amsterdam; Floris Kingma, Director, Czar Amsterdam; Fenn O’Meally, Director, Smuggler London; Morgan Whitlock, Executive Producer, Sweetshop London

Cinematography Up to & including 2 mins

GOLD: Amazon, The Show Must Go On

SILVER: Renault, The Feeling

BRONZE: Hermès, Objects for Interior Life

Betway, I Bet It My Way

Formula E, Change. Accelerated.

United Nations High Commissioner for Refugees, The Journey

Volkswagen, See the Unseen

Volvo Trucks, The Tower feat. Roger Alm

Click here to view this category's shortlisted & winning work.

Jury

[Head Judge] Tristan Oliver, Director of Photography, United Agents; Olan Collardy, Cinematographer Sarah Cunningham, Cinematographer; Catherine Derry, Cinematographer; Kia Fern Little, Cinematographer; Tom Hardiman, Director, Somesuch; Jack Newman, Managing Director, Bullion London

Ad of the Year: Cinematography Above two minutes

GOLD: LGBT Network Russia, We Will Become Better

SILVER: MANGO, A Mediterranean Dream

BRONZE: Swedish Children's Heart Foundation, Dante's Heartbeats

Byredo, Tall Are the Roots

On, Untethered

Click here to view this category's shortlisted & winning work.

Jury

[Head Judge] Tristan Oliver, Director of Photography, United Agents; Olan Collardy, Cinematographer; Sarah Cunningham, Cinematographer; Catherine Derry, Cinematographer; Kia Fern Little, Cinematographer; Tom Hardiman, Director, Somesuch; Jack Newman, Managing Director, Bullion London

Ad of the Year: Animation (2D)

GOLD: Face à L'inceste, Two Monsters in My Story

SILVER: Bloody Good Period, Typically

BRONZE: United Arab Emirates’ Host Pavilion at Expo 2020 Dubai, Dreaming Together

EarthDay.org, Earth Definition

Forbidden Stories, The Chase

WeTransfer, How Have You Been?

Click here to view this category's shortlisted & winning work.

Jury

[Head Judge] Bart Yates, Executive Producer & Partner, Blinkink London; Jake Barnes, Senior Copywriter, Wieden+Kennedy Amsterdam; Tracey Cooper, Executive Producer, Riff Raff London; Johnny Kelly, Director, Nexus Studios; Kaya Kuhn, Producer, Triggerfish South Africa; Ng'endo Mukii, Director, Ng'endo Studios Limited; Dan O’Rourke, Founder, Not To Scale; Cris Wiegandt, Director, Friends Electric; Gemma Yin, Director, Greatcoat Films

Ad of the Year: Animation (3D)

GOLD: IKEA, Silence the Critics

SILVER: Greenpeace, Wasteminster

BRONZE: Capcom, Resident Evil Village

Avanti West Coast, Feel Good Travel

Churchill, Slide

COOP, Naturaplan Frank

Erste Group, Edgar’s Christmas

Ford, Levels

Money Supermarket, Monster

SK-II STUDIO, SK-II STUDIO Series

Smart Energy, Einstein Knows Best

Vanquis, Walk Tall

Click here to view this category's shortlisted & winning work.

Jury

[Head Judge] Bart Yates, Executive Producer & Partner, Blinkink London; Jake Barnes, Senior Copywriter, Wieden+Kennedy Amsterdam; Tracey Cooper, Executive Producer, Riff Raff London; Johnny Kelly, Director, Nexus Studios; Kaya Kuhn, Producer, Triggerfish South Africa; Ng'endo Mukii, Director, Ng'endo Studios Limited; Dan O’Rourke, Founder, Not To Scale; Cris Wiegandt, Director, Friends Electric; Gemma Yin, Director, Greatcoat Films

Music Video of the Year

GOLD: Kano, Teardrops

SILVER: Salvatore Ganacci, Boycycle

BRONZE: Riz Ahmed, The Long Goodbye

Active Child, Color Me

AIGEL, You're Born

Califato ¾, Fandango de Carmen Porter

Little Simz, Introvert

Michael Kiwanuka, Hero

MK, Chemical

Robin Nazari, I Have Understood

Salvatore Ganacci, Step-Grandma

slowthai, feel away ft. James Blake, Mount Kimbie

Click here to view the shortlisted and winning work.

Jury

[HEAD JUDGE] Kyle Lewis, Director, Egg Films; Ania Markham, Executive Producer & Strategy Partner, The Panics; Charlotte Benhamou, Executive Producer, Frenzy; Ella Crawford, Rep, Black Dog Films; Jabu Nadia Newman, Director, Park Pictures; Nina Holmgren, Director, Smuggler; Neil Linpow, Executive Producer, Partizan; Nnena Nwakodo, Executive Producer, Pulse FIlms; Mohamed El Zayat, Director, Mercurio Cinematografica; LX, Director, Greatcoat Films

Ad of the Year: Concept Up to and including two minutes

GOLD: Burberry, Festive

SILVER: Amazon, Alexa's Body

BRONZE: EE, A Close Yet Far Shave

Greenpeace, Wasteminster

H&M, One Second Suit

IKEA, Silence the Critics

The Kiyan Prince Foundation, Long Live the Prince

Mercedes-Benz, Valet Guys

StuBru, Missed You Stranger

United Nations High Commissioner for Refugees, The Journey

Click here to view the shortlisted and winning work.

Jury

[HEAD JUDGE] Jo Wallace, Global Creative Director, Wunderman Thompson; Evgenia Arabkina, Executive Creative Director, Serviceplan Russia; Joakim Khoury, Creative Director, Åkestam Holst NoA; Marie-Eve Schoettl, ECD, Publicis Luxe; Nare Mokgotho, Director, HunkyDory Films; Samira Rafi, Executive Creative Director, Boomerang Communication; Stéphane Soussan, CD, Sid Lee; Tanya Ponomareva, Creative Director, Boomerang Agency

Ad of the Year: Concept Above two minutes

GOLD: LGBT Network Russia, We Will Become Better

SILVER: Scandinavian Airlines, We Are Travellers

BRONZE: Shelflife, Stussy x Nike

Danish Road Safety Council, Helmet Has Always Been a Good Idea

Edeka, Super Marc

On, Untethered

T-Mobile, The Impossible Tattoo

Click here to view the shortlisted and winning work.

Jury

[HEAD JUDGE] Jo Wallace, Global Creative Director, Wunderman Thompson; Evgenia Arabkina, Executive Creative Director, Serviceplan Russia; Joakim Khoury, Creative Director, Åkestam Holst NoA; Marie-Eve Schoettl, ECD, Publicis Luxe; Nare Mokgotho, Director, HunkyDory Films; Samira Rafi, Executive Creative Director, Boomerang Communication; Stéphane Soussan, CD, Sid Lee; Tanya Ponomareva, Creative Director, Boomerang Agency

Ad of the Year: Editing Up to and including two minutes

GOLD: Green & Blacks, Wildly. Deliciously. Organic.

SILVER: NHS, Then, Now, Always

BRONZE: Nike, Play New: The Land of New Football

Betway, I Bet It My Way

EA Sports, FIFA - Win as One

eBay, More Ways To Win

Hey Girls, Seeing Red

Honda, Feel More

IKEA, Silence the Critics 

Leia, Breakthrough

TAG Heuer, Time

United Nations High Commissioner for Refugees, The Journey

Click here to view the shortlisted and winning work.

Jury

[HEAD JUDGE] Lauren Loftus, Executive Producer, MPC Amsterdam; Adriana Legay, Editor, Final Cut; Fi Kilroe, Joint MD & EP, Freefolk; Gary Szabo, Chief Creative Officer, Tag; Hasani Franke, Editor, WORK; Mah Ferraz, Editor, The Quarry; Oscar Marmelstein, Editing/Director, Ambassadors; Rebekah King-Britton, Head Of CG, Absolute

Ad of the Year: Editing Above two minutes

GOLD: Macmillan Cancer Support, Whatever It Takes

SILVER: Innocence Project, Born Guilty

BRONZE: Channel 4, Super Human

ITV, Drama vs Reality - The Phone Call

Louis Vuitton, Visionaries

Valorant, Year One Anthem

Click here to view the shortlisted and winning work.

Jury

[HEAD JUDGE] Lauren Loftus, Executive Producer, MPC Amsterdam; Adriana Legay, Editor, Final Cut; Fi Kilroe, Joint MD & EP, Freefolk; Gary Szabo, Chief Creative Officer, Tag; Hasani Franke, Editor, WORK; Mah Ferraz, Editor, The Quarry; Oscar Marmelstein, Editing/Director, Ambassadors; Rebekah King-Britton, Head Of CG, Absolute

Above: Ad of the Year: Use of Music winners for Just Eat.

Ad of the Year: Use of Music

GOLD: Just Eat, Snoop Dogg

SILVER: Coca-Cola, Just Because

BRONZE: Green & Black's, Wildly. Deliciously. Organic.

Amazon, The Show Must Go On

Answear, Got Answear

Co-Op, Round Are Way

Google, What Are You Searching for This Summer?

IKEA, Silence the Critics

Nike, Helden

Samsung, Open to That

Samsung, Inspired By a True Photo – Onions

Winamax, The Lift

Click here to view this category's shortlisted & winning work.

Jury

[Head Judge] Rebecca Leon, Head of Music, Pitch & Sync; Linus Darland, Co-Founder, Darwood Music; Vidhi Gandhi, Artist Manager & A&R, TMWRK; Rose Lonergan, Music Supervisor, Narrative Sounds; John Murrell, Founder and Managing Director, Finger Music; Wilf Petherbridge, Composer

Above: Julija Fricsone-Gavriss, winner of the Production and Styling category.

Ad of the Year: Production and Styling

GOLD: LGBT Network Russia, We Will Become Better

SILVER: BBC, Let's Go There

BRONZE: Winamax, The Lift

Betway, I Bet It My Way

British Vogue, Drag Syndrome

Coca-Cola, Just Because

Danish Road Safety Council, Helmet Has Always Been a Good Idea

Posten, Make Christmas Great Again

Renault, 1959

Click here to view the shortlisted & winning work.

Jury

[HEAD JUDGE] Mr Gammon, Costume Designer, United Agents; Coralie Rose, Founder, Road Casting; Eva Jordan, Creative Culinary Strategist, Chuck Studios; Mark Summers, Casting Director, Mark Summers Casting; Sarah Jenneson, Production Designer; Tom Gander, Production Designer, Wizzo & Co.; Wendy Fredriksson, Production Designer; Will Boyes, Production Designer

Audio Company of the Year

GOLD: 750mph

SILVER: Factory

BRONZE: Grand Central Recording Studios (GCRS)

Editing House of the Year

GOLD: Final Cut

SILVER: Trim Editing

BRONZE: Tenthree

Editor of the Year

GOLD: Amanda James, Final Cut

SILVER: David Gesslbauer

BRONZE: Russell Icke, Whitehouse Post