shots Awards APAC 2024 winners announced

Today we can announce that the jury has completed its judging and the winners for the shots Awards Asia Pacific 2024 can be announced.

The winning work was chosen by a cross-section of directors, creatives, producers, cinematographers, stylists and craft experts from across the Asia Pacific region. Each cast a discerning, creative eye over all of the entered work to land on the shortlists before a series of video calls between each jury allowed for discussion, debate and, eventually, decisions on this year's deserved winners of the gold, silver and bronze trophies. A full list of this year's jury can be found here.

Across 20 categories, there were 29 gold, 28 silver and 27 bronze trophies given out to the deserving winners, all listed below. The winners will also be featured in the special shots Asia Pacific Focus available at AdFest 2025.

You can watch all of the winning and shortlisted work on our dedicated Slate page, by clicking here.

Ad of the Year: Animation (2D)

GOLD: Coca-Cola The Real Magic of Pujo
SILVER: ROLLiN' Insurance Smooth
BRONZE: NatureLab. Co., Ltd Maro17: Utakata feat. Tetsu Hen
Greenpeace Forests
Queensland Rail End of the Line

View the work & credits here.

Animation & VFX Jury

Lily Li, The Mill Shanghai; Angie Wong, TBWA\Media Arts Lab; Fabian Tan, Dandelion Studios; Haley McDonald, 3P Studio; Joaquim Montserrat, Bloom Film Design; Michal Dwojak-Hara, Juice Tokyo; Takeshi Takada, Alt Group; Wendy Liow, Iceberg Design Singapore

Ad of the Year: Animation (3D)

GOLD: Hospitals United for Sick Kids Lightyears from Home
SILVER: McDonald's Fries Beat 24
BRONZE: Sony Interactive Entertainment Japan Play Has No Limits feat. King Gnu
ANZ DoppelFalcons
Netease Naraka Bladepoint: Asian Games
Telstra Hello Christmas
Telstra Better on a Better Mobile Network

View the work & credits here.

Animation & VFX Jury

Lily Li, The Mill Shanghai; Angie Wong, TBWA\Media Arts Lab; Fabian Tan, Dandelion Studios; Haley McDonald, 3P Studio; Joaquim Montserrat, Bloom Film Design; Michal Dwojak-Hara, Juice Tokyo; Takeshi Takada, Alt Group; Wendy Liow, Iceberg Design Singapore

Ad of the Year: Casting

GOLD: Modibodi I'm Dying Inside
SILVER: TAB Our Sport is Sport
BRONZE: Telstra Better on a Better Mobile Network
AAMI Athletes in the Making
Alipay+ The Power of Small
Apple Relax, It's iPhone - Nice Try
Kia Kia's Getting a Ute
Quaker Oats Dohale Jevan Poshanchi Vaati

View the work & credits here.

Direction and Casting Jury

Nick Simkins, FINCH; Charu Menon, Heckler; Emma Wright, Bear Meets Eagle On Fire; Felicity Byrne, Byrne Creative; Holly Alexander, Howatson+Company; Ko Iwagami; Lee Sunter, Saatchi & Saatchi New Zealand; Mayuresh Dubhashi, FCB India; Mel Mackintosh; Penny Brown, The Monkeys; Rajay Singh, Think Tank Group; Timo Otsuki, Black Cat White Cat Music

Ad of the Year: Charity/PSA

GOLD: Hospitals United For Sick Kids Lightyears from Home
BRONZE: The Brain Cancer Centre The Public Diagnosis
ABMDR (Strength To Give) There's No One Like Me
Greenpeace Forests

View the work & credits here.

Concept, Copywriting and Charity/PSA Jury

Thasorn Boonyanate, BBDO Bangkok; Emir Shafri, Publicis Groupe Malaysia; Iain Nealie; Isobel Kerr-Newell, Artemis Communications; Nobuhiro Arai, AKQA; Santosh Padhi, Wieden+Kennedy India; Vikram Pandey, Leo Burnett India

Ad of the Year: Cinematography Above two minutes

GOLD: ZEISS The Circle
SILVER: Alipay+ The Power of Small
BRONZE: Quaker Oats Dohale Jevan Poshanchi Vaati
Michael Hill Jeweller A Christmas to Remember
NIO Wind Talk
Toyota Team Toyota Asia | Our People Are Our Strength

View the work & credits here.

Cinematography, Production and Styling Jury

Yimeng Zhang, Hamlet China; Annie Beauchamp, Freelance; Ella Carey, Freelance; Jeremy Rouse; Tapan Basu, ISC

Ad of the Year: Cinematography Up to and including two minutes

GOLD: Honda Space-Hub
JOINT SILVER: QLD Hydro Hydro is How
JOINT SILVER: Yes23 What if I Told You
BRONZE: Kia Kia's Getting a Ute
AAMI Athletes in the Making
Hyundai Ioniq Tomorrow Looks Good
Telstra Pointless
Toyota HiLux In the Middle
Tyro Tyroflage
Weber Barbeques Australia and New Zealand New Q

View the work & credits here.

Cinematography, Production and Styling Jury

Yimeng Zhang, Hamlet China; Annie Beauchamp, Freelance; Ella Carey, Freelance; Jeremy Rouse; Tapan Basu, ISC

Ad of the Year: Concept Above two minutes

GOLD: Modibodi I'm Dying Inside
SILVER: Telstra Better on a Better Mobile Network
BRONZE: TAB Our Sport is Sport
Acko ACKO Platinum Health Plan
Michael Hill Jeweller A Christmas to Remember
SK-II My Destiny, My Choice

View the work & credits here.

Concept, Copywriting and Charity/PSA Jury

Thasorn Boonyanate, BBDO Bangkok; Emir Shafri, Publicis Groupe Malaysia; Iain Nealie; Isobel Kerr-Newell, Artemis Communications; Nobuhiro Arai, AKQA; Santosh Padhi, Wieden+Kennedy India; Vikram Pandey, Leo Burnett India

Ad of the Year: Concept Up to and including two minutes

GOLD: Toyota HiLux In the Middle
SILVER: Apple Relax, It's iPhone - Fall Deep
BRONZE: KIA Kia's Getting A Ute
AAMI Athletes in the Making
Gatorade Water Wasn’t Made For This
Guinness A Whole Universe
NRMA Insurance Until Then - Hailstorm
OPPO Can I Have My Phone Back?
ROLLiN' Insurance Smooth
Sunday Cut Off

View the work & credits here.

Concept, Copywriting and Charity/PSA Jury

Thasorn Boonyanate, BBDO Bangkok; Emir Shafri, Publicis Groupe Malaysia; Iain Nealie; Isobel Kerr-Newell, Artemis Communications; Nobuhiro Arai, AKQA; Santosh Padhi, Wieden+Kennedy India; Vikram Pandey, Leo Burnett India

Ad of the Year: Copywriting

GOLD: Telstra Better on a Better Mobile Network
SILVER: Pepperstone Don't Be Fine With It
BRONZE: TAB Our Sport is Sport

View the work & credits here.

Concept, Copywriting and Charity/PSA Jury

Thasorn Boonyanate, BBDO Bangkok; Emir Shafri, Publicis Groupe Malaysia; Iain Nealie; Isobel Kerr-Newell, Artemis Communications; Nobuhiro Arai, AKQA; Santosh Padhi, Wieden+Kennedy India; Vikram Pandey, Leo Burnett India

Ad of the Year: Direction Above three minutes

GOLD: The Brain Cancer Centre The Public Diagnosis
SILVER: Modibodi I'm Dying Inside
Alipay+ The Power of Small
Hospitals United for Sick Kids Lightyears from Home
Maria Fertility Hospital Tae-Mong
Quaker Oats Dohale Jevan Poshanchi Vaati

View the work & credits here.

Direction and Casting Jury

Nick Simkins, FINCH; Charu Menon, Heckler; Emma Wright, Bear Meets Eagle On Fire; Felicity Byrne, Byrne Creative; Holly Alexander, Howatson+Company; Ko Iwagami; Lee Sunter, Saatchi & Saatchi New Zealand; Mayuresh Dubhashi, FCB India; Mel Mackintosh; Penny Brown, The Monkeys; Rajay Singh, Think Tank Group; Timo Otsuki, Black Cat White Cat Music

Ad of the Year: Direction From 61-seconds to three-minutes inc

GOLD: Telstra This is Footy Country
SILVER: TAB Our Sport is Sport
BRONZE: Kia Kia's Getting A Ute
Apple Relax, It's iPhone - Fall Deep
Forty Winks Go to Better Sleep
Michael Hill Jeweller A Christmas to Remember
Pedigree Dream Maker
Toyota Team Toyota Asia | Our People Are Our Strength
Toyota In the Middle

View the work & credits here.

Direction and Casting Jury

Nick Simkins, FINCH; Charu Menon, Heckler; Emma Wright, Bear Meets Eagle On Fire; Felicity Byrne, Byrne Creative; Holly Alexander, Howatson+Company; Ko Iwagami; Lee Sunter, Saatchi & Saatchi New Zealand; Mayuresh Dubhashi, FCB India; Mel Mackintosh; Penny Brown, The Monkeys; Rajay Singh, Think Tank Group; Timo Otsuki, Black Cat White Cat Music

Ad of the Year: Direction Up to and including 60-seconds

GOLD: Tourism Tasmania Become a Winter Person
SILVER: Telstra Better on a Better Mobile Network
BRONZE: Uber Get Almost Almost Anything - Magic
AAMI Athletes in the Making
ABC iview A Jest, Surely
Apple Relax, It's iPhone - Wreckshaw
McDonald's Driver Tax
Swoop N/A
Telstra Pointless
Tyro Tyroflage
Uber Get Almost Almost Anything - Period Romance
Uber Birthday Party

View the work & credits here.

Direction and Casting Jury

Nick Simkins, FINCH; Charu Menon, Heckler; Emma Wright, Bear Meets Eagle On Fire; Felicity Byrne, Byrne Creative; Holly Alexander, Howatson+Company; Ko Iwagami; Lee Sunter, Saatchi & Saatchi New Zealand; Mayuresh Dubhashi, FCB India; Mel Mackintosh; Penny Brown, The Monkeys; Rajay Singh, Think Tank Group; Timo Otsuki, Black Cat White Cat Music

Ad of the Year: Editing 61 seconds and above

GOLD: The Brain Cancer Centre The Public Diagnosis
SILVER: Sydney Opera House Play It Safe
BRONZE: Mandarin Oriental Mandarin Oriental
KIA Kia's Getting A Ute
Speedo Go Full Speedo
TAB Our Sport is Sport
Telstra This is Footy Country
Volkswagen Australia Lets Go for a Drive

View the work & credits here.

Editing, Sound Design and Use of Music Jury

Donny Pereira, MassiveMusic Singapore; Kaz Shinagawa, Toboggan Inc.; Neelay Shah, Dejavu Dubai; Nicko Septiawan, Cut2Cut Studios; Piyakan Bootprasert, I'm Wahaha; Ryan McGuire, Cutters Tokyo; Sam Hopgood, Bang Bang Studios; Yohan Jang, PAULUS

Ad of the Year: Editing Up to and including 60 seconds

GOLD: Apple Work is Worth it
SILVER: Grand Seiko Grand Seiko - Alive in Time
BRONZE: Rebel Sport Sport is Calling
AAMI Athletes in the Making
Breitling Chronomat B01 42 Triumph
Nike World of Warmth
Uber Get Almost Almost Anything - Magic

View the work & credits here.

Editing, Sound Design and Use of Music Jury

Donny Pereira, MassiveMusic Singapore; Kaz Shinagawa, Toboggan Inc.; Neelay Shah, Dejavu Dubai; Nicko Septiawan, Cut2Cut Studios; Piyakan Bootprasert, I'm Wahaha; Ryan McGuire, Cutters Tokyo; Sam Hopgood, Bang Bang Studios; Yohan Jang, PAULUS

Ad of the Year: Production Design & Styling

GOLD: Nike World of Warmth
SILVER: Tyro Tyroflage
BRONZE: Telstra Better on a Better Mobile Network - Broken Hill
AAMI Athletes in the Making
Coca-Cola Epic Night Out
Oreo Oreo Space
Racing and Wagering Western Australia (TABtouch) Got The Touch?
Unloan Feel The Crunch

View the work & credits here.

Cinematography, Production and Styling Jury

Yimeng Zhang, Hamlet China; Annie Beauchamp, Freelance; Ella Carey, Freelance; Jeremy Rouse; Tapan Basu, ISC

Ad of the Year: Sound Design

GOLD: Hospitals United For Sick Kids Lightyears from Home
GOLD: Hospitals United for Sick Kids Lightyears From Home
SILVER: OnePlus OnePlus 12 | Smooth Beyond Belief
BRONZE: Volkswagen Australia Lets's Go for a Drive
Audi Audi A7L Warriors DIR
NRMA Until Then - Hailstorm
OPPO Good Guys Bad Guys
ROLLiN Smooth
Seeker Creating the Future Next Legend
Telstra Turn Off Your Phone

View the work & credits here.

Editing, Sound Design and Use of Music Jury

Donny Pereira, MassiveMusic Singapore; Kaz Shinagawa, Toboggan Inc.; Neelay Shah, Dejavu Dubai; Nicko Septiawan, Cut2Cut Studios; Piyakan Bootprasert, I'm Wahaha; Ryan McGuire, Cutters Tokyo; Sam Hopgood, Bang Bang Studios; Yohan Jang, PAULUS

Ad of the Year: Use of Music

GOLD: Hospitals United For Sick Kids Lightyears from Home
SILVER: Coca-Cola The Real Magic Of Pujo
BRONZE: The Brain Cancer Centre The Public Diagnosis
AAMI Athletes in the Making
Coca-Cola Epic Night Out
Hong Kong Ballet Hong Kong Ballet
Movember The Mo is Calling
NRMA Until Then - Hailstorm
OPPO For Moments You Have to Get Right
Telstra This is Footy Country
The Kraken Black Spiced Rum Skatedark

View the work & credits here.

Editing, Sound Design and Use of Music Jury

Donny Pereira, MassiveMusic Singapore; Kaz Shinagawa, Toboggan Inc.; Neelay Shah, Dejavu Dubai; Nicko Septiawan, Cut2Cut Studios; Piyakan Bootprasert, I'm Wahaha; Ryan McGuire, Cutters Tokyo; Sam Hopgood, Bang Bang Studios; Yohan Jang, PAULUS

Ad of the Year: VFX

GOLD: Nike World of Warmth
SILVER: Sony Interactive Entertainment Japan Play Has No Limits feat. King Gnu
BRONZE: Apple Swoop
Bridgestone Bridgestone Turanza 6i
Telstra Hello Christmas
Unloan Unordinary Home Loans

View the work & credits here.

Animation & VFX Jury

Lily Li, The Mill Shanghai; Angie Wong, TBWA\Media Arts Lab; Fabian Tan, Dandelion Studios; Haley McDonald, 3P Studio; Joaquim Montserrat, Bloom Film Design; Michal Dwojak-Hara, Juice Tokyo; Takeshi Takada, Alt Group; Wendy Liow, Iceberg Design Singapore

Music Video of the Year

GOLD: Booba 6G
SILVER: ATARASHII GAKKO! Tokyo Calling
BRONZE: Miki Matsubara Mayonaka no Door - Stay With Me
Apple Shot on iPhone 15 - Don't make it complicated
Arse Kaputt
Mildlife Musica
Sirotkin Dobriy Zloy
Winter Swim Late For Love

View the work & credits here.

New Director and Music Video of the Year Jury

Penny Woo, The Sweetshop Asia; Ainslee Littlemore, MADE THIS; Harshik Suraiya, Vanilla Films; Hyungjoon Park, Planit Production; Leah Churchill-Brown, EXIT Films; Paul Bruty, The Glue Society; Reiko Mori, STINK FILMS Tokyo; Varun Shah, Publicis Production India

New Director of the Year

JOINT GOLD: PHC, Good Oil
JOINT GOLD: Natsuki Urayama AOI Pro.
SILVER: Ryotaro Nishi, FIELD MANAGEMENT EXPAND INC.
BRONZE: Arundati Thandur, FINCH
Fish Cheng, Graph Studio
Fumiya Hara, FIELD MANAGEMENT EXPAND INC.

View the work & credits here.

New Director and Music Video of the Year Jury

Penny Woo, The Sweetshop Asia; Ainslee Littlemore, MADE THIS; Harshik Suraiya, Vanilla Films; Hyungjoon Park, Planit Production; Leah Churchill-Brown, EXIT Films; Paul Bruty, The Glue Society; Reiko Mori, STINK FILMS Tokyo; Varun Shah, Publicis Production India