ServiceNow meets Wonka in a delicious B2B commercial
Willy Wonka’s Chocolate Factory has a new secret ingredient: workflows from ServiceNow.
)
The leading enterprise tech company’s latest commercials dive into the tantalizing world of Roald Dahl’s Willy Wonka, the world’s most imaginative CEO. Not all consumers are familiar with enterprise technology, but it sure is shaping the way work gets done.
Although Wonka’s world is fantastical, the results he’ll enjoy thanks to the transformational power of workflows are very real indeed. They’ll simplify his supply chains and IT management, and provide employee experiences for his magical, giant geese. We also meet Wonka’s new CRO (Chief Reality Officer) named Maxine, a workflow expert who is excited to be singlehandedly doubling Wonka’s C-suite.
Created by BBDO San Francisco, and directed by Rattling Stick director Daniel Kleinman the work explores different challenges faced by Wonka, from marshmallow pillow supply issues to pesky spy butterflies to coconut snow explosions.
Credits
powered by
- Agency BBDO/San Francisco
- Production Company Rattling Stick/USA
- Director Daniel Kleinman
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency BBDO/San Francisco
- Production Company Rattling Stick/USA
- Director Daniel Kleinman
- Chief Creative Officer Matthew Miller
- Creative Director/Art Director Corinne Goode
- Creative Director/Copywriter Kate Catalinac
- Executive Producer Patti Bott
- Executive Producer Stephen Kay
- Executive Producer Jeff Shupe
- Producer Johnnie Frankel
- Editing Work Editorial/USA
- Editor Jono Griffith
- Editor Leah Turner
- Executive Producer Marlo Baird
- Producer Brian Scharwarth
- Post Production Framestore/Los Angeles
- Creative Director Alex Thomas
- Executive Producer Pete King / (Executive VFX Producer)
- Director of Production Carla Attanasio
- CG Supervisor Christian Nielsen
- Colorist Beau Leon
- Lead Compositor Alejandro (Alex) Villabon
- Audio Post Lime Studios
- Engineer Rohan Young
- Executive Producer Susie Boyajan
- Senior Producer Kayla Phungglan
- Music South Music & Sound Design
- Composer Jon Darling
- Creative Director Dan Pritikin
- Creative Director Matt Drenik
- Producer Ignacio Zas
- Executive Producer Ann Haugen
- Line Producer James Hatcher
- Flame Artist Sarah Marikar
- Composer Jimmy Haun
Credits
powered by
- Agency BBDO/San Francisco
- Production Company Rattling Stick/USA
- Director Daniel Kleinman
- Chief Creative Officer Matthew Miller
- Creative Director/Art Director Corinne Goode
- Creative Director/Copywriter Kate Catalinac
- Executive Producer Patti Bott
- Executive Producer Stephen Kay
- Executive Producer Jeff Shupe
- Producer Johnnie Frankel
- Editing Work Editorial/USA
- Editor Jono Griffith
- Editor Leah Turner
- Executive Producer Marlo Baird
- Producer Brian Scharwarth
- Post Production Framestore/Los Angeles
- Creative Director Alex Thomas
- Executive Producer Pete King / (Executive VFX Producer)
- Director of Production Carla Attanasio
- CG Supervisor Christian Nielsen
- Colorist Beau Leon
- Lead Compositor Alejandro (Alex) Villabon
- Audio Post Lime Studios
- Engineer Rohan Young
- Executive Producer Susie Boyajan
- Senior Producer Kayla Phungglan
- Music South Music & Sound Design
- Composer Jon Darling
- Creative Director Dan Pritikin
- Creative Director Matt Drenik
- Producer Ignacio Zas
- Executive Producer Ann Haugen
- Line Producer James Hatcher
- Flame Artist Sarah Marikar
- Composer Jimmy Haun
Every detail of the campaign is lovingly crafted thanks to close partnerships with Warner Brothers, the Roald Dahl Estate, and Framestore. The inner child of everyone working on the campaign was concerned with making sure Wonka’s character remained as authentic as possible as he entered 2021.
The work targets CEOs and proves that a breakthrough, beautiful B2B campaign filled with product stories and stunning visual effects doesn’t have to be the stuff of pure imagination.
The commercials drive to case studies on the ServiceNow website showing the transformation power of workflows. A WNBA and NBA example shows how workflows enabled both leagues to safely complete seasons and carefully bring fans back during the pandemic.
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
