Award-winning commercial production company, Institute, has announced the addition of director Sergii Shevtsov to its roster for U.S. representation. 

Shevtsov, who was born in Kyrgyzstan, raised in Ukraine, and is now based in North America, brings over a decade of agency-side experience to his craft and has quickly made a name for himself internationally since launching his directing career in 2020.

"Sergii understands the art of smart and concise storytelling that isn't afraid to be bold, sincere, and sometimes absurd," said Tori Palmatier, Managing Director at Institute. "He has a distinct and beautifully cinematic visual style that allows him to thrive across genres. We are incredibly lucky to be working with him."

During Shevtsov's agency career, he worked his way up from copywriter to creative director, refining his storytelling instincts and gaining firsthand experience in production and post-production processes. His exposure to the development of treatments, casting, running a set, and guiding projects through post-production inspired him to venture into directing. 

Since then, he has built an impressive portfolio, collaborating with Ukrainian clients like The Hockey Federation of Ukraine and DTEK Energy, as well as international brands such as Burger King and McDonald’s. His work is notable for its smart visual comedy and pacing, with cinematic compositions that often surprise the viewer.

"Production was always the most engaging part of the advertising process for me, so it’s been very rewarding to be able to successfully transition to directing and to tap into my creativity in a new way," shared Shevtsov. "It's a huge milestone to be entering the U.S. market, and I'm thrilled to be partnering with Institute to take this next step in my career. I can’t wait to see what we’ll accomplish together."