Segafredo takes a shot at life
A man envisions a lifetime of possibilities while sipping his espresso in a cinematic film created by BBH for the Italian coffee brand.
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Credits
View on- Agency BBH/London
- Production Company Iconoclast UK
- Director Rodrigo Inada
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Unlock full credits and more with a shots membership
Credits
View on- Agency BBH/London
- Production Company Iconoclast UK
- Director Rodrigo Inada
- Editing Cabin Edit/London
- Post Production RASCAL
- Sound Design 750mph
- Music Resister
- Chief Creative Officer Felipe Serradourada Guimaraes
- Creative Director Giulia Ferrarezi
- Associate Creative Director Sara Sutherland
- Associate Creative Director Ashley Hamilton
- Head of Design Stephanie McArdle
- Design Director Adam Buckland
- Design Director Oded Shein
- Producer Victoria Doran
- Executive Producer/Managing Director Jean Mougin
- Executive Producer/Managing Director Guy Rolfe
- Executive Producer Kaiya Taffel
- Head of Production Beatrice Warren
- Producer Sorcha Bacon
- DP Pierre de Kerchove
- Post Producer Demi Roach Lewin
- Editor Carlos Font Clos
- Executive Post Producer Jenna Le Noury
- VFX Producer Chloe Ensor
- VFX Supervisor Jim Radford
- Creative Director Kalle Lundberg
- 2D Lead Kalle Lundberg
- 2D Lead Ed Poulson
- Post Producer Chloe Ensor
- Post Producer Jenna Le Noury
- Colorist Tim Smith
- Post Producer Rachel Saxon
- Post Producer Olivia Ray
- Sound Engineer Sam Ashwell
- Composer Joni Fuller
- Music Supervisor Imogen Pring
- Music Supervisor Thomas Cottrell
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBH/London
- Production Company Iconoclast UK
- Director Rodrigo Inada
- Editing Cabin Edit/London
- Post Production RASCAL
- Sound Design 750mph
- Music Resister
- Chief Creative Officer Felipe Serradourada Guimaraes
- Creative Director Giulia Ferrarezi
- Associate Creative Director Sara Sutherland
- Associate Creative Director Ashley Hamilton
- Head of Design Stephanie McArdle
- Design Director Adam Buckland
- Design Director Oded Shein
- Producer Victoria Doran
- Executive Producer/Managing Director Jean Mougin
- Executive Producer/Managing Director Guy Rolfe
- Executive Producer Kaiya Taffel
- Head of Production Beatrice Warren
- Producer Sorcha Bacon
- DP Pierre de Kerchove
- Post Producer Demi Roach Lewin
- Editor Carlos Font Clos
- Executive Post Producer Jenna Le Noury
- VFX Producer Chloe Ensor
- VFX Supervisor Jim Radford
- Creative Director Kalle Lundberg
- 2D Lead Kalle Lundberg
- 2D Lead Ed Poulson
- Post Producer Chloe Ensor
- Post Producer Jenna Le Noury
- Colorist Tim Smith
- Post Producer Rachel Saxon
- Post Producer Olivia Ray
- Sound Engineer Sam Ashwell
- Composer Joni Fuller
- Music Supervisor Imogen Pring
- Music Supervisor Thomas Cottrell
Created with Iconoclast UK, Italian coffee brand Segafredo’s new artistic and playful campaign celebrates the morning brew as an uplifting everyday ritual.
Directed by Rodrigo Inada through Iconoclast UK, the film opens with a man in a cafe who observes himself living an array of different lives as he watches the world go by. Classical violin music intensifies as he scans the room to see himself as a businessman, a barista, a delivery driver, a musician.
As the scene grows increasingly disorientating, he grabs his coffee, downs his espresso in one, and gathers himself before springing into action with renewed energy.
