Sean Bean and Dynamo do things proper for Yorkshire Tea

Yorkshire Tea has bagged two of Yorkshire’s most famous sons for its Where Everything’s Done Proper campaign, in the form of Game of Thrones star Sean Bean and gravity-defying  magician Dynamo. 

Created by Lucky Generals and helmed by Martin Granger via Moxie Pictures, the campaign is split into two spots: Induction [top] sees Bean, armed with a projection pointer, leading an introductory session with a group of new employees that turns into a rousing speech, while Warehouse [below] shows Dynamo putting his levitating talents to good use, reaching the top shelves of the warehouse.  

The ads were both filmed at Yorkshire Tea’s warehouse and offices in Knaresborough with employees from across the business starring alongside the new recruits.