Scent-A-Claus is coming to town
Turning in a bit of Holiday Swagger, Old Spice, Wieden+ Kennedy and Passion Paris create a barmy festive fight.
Credits
powered by- Agency Wieden + Kennedy/Portland
- Production Company Passion Pictures/Paris
- Director Alexandre Nart
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Credits
powered by- Agency Wieden + Kennedy/Portland
- Production Company Passion Pictures/Paris
- Director Alexandre Nart
- Executive Producer Marc Bodin-Joyeux
- Line Producer Emile Chaillou
- Executive Producer Marion Vermogen
- Creative Director Sara Phillips
- Creative Director Erik Fahrenkopf
- Creative Jason Scott
- Executive Producer Katie McCain
- Producer Felicia Glover
- Sound Mixer Natalie Huizenga
Credits
powered by- Agency Wieden + Kennedy/Portland
- Production Company Passion Pictures/Paris
- Director Alexandre Nart
- Executive Producer Marc Bodin-Joyeux
- Line Producer Emile Chaillou
- Executive Producer Marion Vermogen
- Creative Director Sara Phillips
- Creative Director Erik Fahrenkopf
- Creative Jason Scott
- Executive Producer Katie McCain
- Producer Felicia Glover
- Sound Mixer Natalie Huizenga
The Old Spice Guy's magic tricks have been explored before in award-winning TV spots, but who knew he possessed Santa powers too?
In this hilariously nutty spot for the scent, an animated Isaiah Mustafa gets into a scrap over a sought after Christmas present; the ruckus belying the Holiday Swagger the title implies.
Colourfully directed by Alexandre Nart, mixing eye-catching 2D acrobatics with a photo-composite set, produced in the Passion Paris studios, this fix of festive fun from Wieden+ Kennedy garners many ho ho hos.