SAXX reveals its Ballgorithm
Quality Meats puts the ball in baseball in a superbly silly statistical analysis featuring one of the greatest catchers of all time, Ivan 'Pudge' Rodriguez.
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Credits
powered by
- Agency Quality Meats/Chicago
- Production Company Invisible Collective
- Director Brad Morris
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Credits
powered by
- Agency Quality Meats/Chicago
- Production Company Invisible Collective
- Director Brad Morris
- Post Production PS 260
- Chief Creative Officer Brian Siedband
- Chief Creative Officer Gordy Sang
- Creative Director Jamie Stark
- Creative Director Maxx Delaney
- Executive Producer Autumn Childress
- Producer Cate McManus
- Executive Producer Sam Kelly
- DP Marcello Peschiera
- Managing Partner Zarina Mak
- Executive Post Producer Rana Martin
- Post Producer Dylan Scott
- Editor Ashley Ingbretson
- Assistant Editor Cole Wagner
- Sound Design & Mix Nicole Pettigrew
- Finishing Producer Yoko Lytle
- Creative Director Marcos Pacheco
- Editor Colin Edelman
Credits
powered by
- Agency Quality Meats/Chicago
- Production Company Invisible Collective
- Director Brad Morris
- Post Production PS 260
- Chief Creative Officer Brian Siedband
- Chief Creative Officer Gordy Sang
- Creative Director Jamie Stark
- Creative Director Maxx Delaney
- Executive Producer Autumn Childress
- Producer Cate McManus
- Executive Producer Sam Kelly
- DP Marcello Peschiera
- Managing Partner Zarina Mak
- Executive Post Producer Rana Martin
- Post Producer Dylan Scott
- Editor Ashley Ingbretson
- Assistant Editor Cole Wagner
- Sound Design & Mix Nicole Pettigrew
- Finishing Producer Yoko Lytle
- Creative Director Marcos Pacheco
- Editor Colin Edelman
Sports fans do love a stat, so when SAXX challenged Quality Meats to do something around the baseball playoffs, only one solution seemed clear: The Ballgorithm.
Using the mathematical powers of well-known baseball statistician, Eno Sarris, the agency created an absurd stat that's focused all around balls, since, much like men's human balls, they're a neglected part of the pastime (pitchers don't want to throw them, hitters don't want to hit them, fans don't want to see them).
Backing up the deliciously silly concept is a similarly farcical spot, directed by Brad Morris through Invisible Collective, in which one of the greatest catchers of all time, Ivan 'Pudge' Rodriguez, does his level best to apply some expert punditry to the testicular trivia.
