Savor the latest campaign from fairlife

The Coca-Cola Company brand teamed up with longtime AOR Doner to capture the feeling of pairing its superior nutrition and taste; convincing consumers that fairlife’s ultra-filtered milk taste is so good you’ll want to savor it.

fairlife ultra-filtered milk is all about taste without sacrificing nutrition. With 50% more protein and 50% less sugar compared to regular milk, fairlife is a delicious and nutritious option for milk lovers. It’s no wonder that fairlife is now being savored in a growing number of U.S. households. Combining nutrition with a taste that can’t be found elsewhere, the new creative features slow-motion shots that magnify the moments of enjoyment people experience when they drink fairlife, whether eating a bowl of cereal, drinking a smoothie or enjoying milk and cookies.

Savor is a continuation of the brand’s ongoing Elevate campaign, developed by Doner and launched in 2021, which has been the most successful campaign in fairlife’s history. Research shows that once consumers try fairlife, over half go out of their way to purchase it again, and with the help of Doner, Savor will build on the success of Elevate to amplify taste perceptions and inspire those who have never done so to give fairlife a try. 

The new work will run on TV and OTT, as well as digital and social channels with additional content launching in November to support the holiday season.