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SAP Concur's latest spots are a real dream

Reality means little in BBDO NY's pair of surprisingly funny B2B spots for the expenses software.

by Jamie Madge on 11^th October 2023

SAP Concur – Dream

Credits

Agency BBDO/New York
Production Company PF100
Director Mama

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Credits

Agency BBDO/New York
Production Company PF100
Director Mama
Editorial BeGrizzly
Chief Creative Officer Matt MacDonald
SVP, Senior Creative Director Corey Rakowsky
SVP, Senior Creative Director Kleber Menezes
Copywriter Nikki Simon

Group Executive Producer Alex Gianni
Art Producer Jasmine Batista
Producer Malcolm Wax
DP Bryant Jansen
Edit Executive Producer Javier Jimenez
Edit Producer Ben Hicks
Editor Andrea MaCarther
Lead CG Artist Robert Hurley

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Here's something funny: expenses. Here's another: invoices. Wait, I'll kill you with the third one: B2B advertising.

OK, whilst the sector isn't rebound for it's rip-roaring humour, this cheeky pair of ads for SAP Concur from BBDO NY uses surreality and deadpan performance to provoke some serious chuckles.

Directed by MAMA, the campaign's choices of a flamingo-filled Dream and a ponytail made of Cake make for a pleasantly memorable alternative to dry, stat-filled spots.

SAP Concur – Cake

Credits

Agency BBDO/New York
Production Company PF100
Director Mama

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

Agency BBDO/New York
Production Company PF100
Director Mama
Editorial BeGrizzly
Chief Creative Officer Matt MacDonald
SVP, Senior Creative Director Corey Rakowsky
SVP, Senior Creative Director Kleber Menezes
Copywriter Nikki Simon

Group Executive Producer Alex Gianni
Art Producer Jasmine Batista
Producer Malcolm Wax
DP Bryant Jansen
Edit Executive Producer Javier Jimenez
Edit Producer Ben Hicks
Editor Andrea MaCarther
Lead CG Artist Robert Hurley

Show full credits

Hide full credits

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