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Boots – Give Joy

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If in doubt, buy socks, is usually a good mantra, particularly for the middle-aged male demographic which can be hard to buy for.  

Created by The Pharm/VMLY&R and directed by Sam Brown, through Rogue, this charming Christmas spot for Boots sees a thoughtful young girl and her mum head to the North Pole to present the popular beardy gift-giver with a present of his own. 

Suitable for a high flyer, he ends up with specialist flight socks. And along the way the duo, who are armed with bags of Boots goodies, dispense presents to those who help them on their epic journey. The spot is set to the soundtrack I’m Gonna Get There Somehow by Val Doonican. 

Titled Thank You, Santa, the message is that giving joy is all part of the festive fun.  

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