Samsung's sojourning skater
Directed by Stink Films' Felix Brady, a teen globe-trots with ease in this stylish spot that premiered during Samsung’s Unpacked event.
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Credits
powered by
- Agency BBH/New York
- Production Company Stink/USA
- Director Felix Brady
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Credits
powered by
- Agency BBH/New York
- Production Company Stink/USA
- Director Felix Brady
- Editing Cosmo Street/New York
- Editing Trim
- Editor Matt Newman
- Chief Creative Officer Erica Roberts
- Global Executive Creative Director Ryan Paulson
- Creative Director Felipe Pavani
- Creative Director Alanna Watson
- Associate Creative Director Stephen Icardi
- Associate Creative Director Patrick De Young
- Executive Producer Andrew Runkle
- President Daniel Bergmann
- Deputy MD/Exec Producer Mungo Maclagan
- Producer Ash Lockmun
- Production Designer Perry Newberry
- DP Pat Aldinger
- Assistant Editor Joey Henshaw
- Producer Pia Ebrill
- Producer Colby Eaton
- Executive Producer Maura Woodward
- Executive Producer Noreen Khan
Credits
powered by
- Agency BBH/New York
- Production Company Stink/USA
- Director Felix Brady
- Editing Cosmo Street/New York
- Editing Trim
- Editor Matt Newman
- Chief Creative Officer Erica Roberts
- Global Executive Creative Director Ryan Paulson
- Creative Director Felipe Pavani
- Creative Director Alanna Watson
- Associate Creative Director Stephen Icardi
- Associate Creative Director Patrick De Young
- Executive Producer Andrew Runkle
- President Daniel Bergmann
- Deputy MD/Exec Producer Mungo Maclagan
- Producer Ash Lockmun
- Production Designer Perry Newberry
- DP Pat Aldinger
- Assistant Editor Joey Henshaw
- Producer Pia Ebrill
- Producer Colby Eaton
- Executive Producer Maura Woodward
- Executive Producer Noreen Khan
We already know that the devices we carry around every day are pretty powerful digital multitools - social media conduits, bitesize film studios, err... phones - but this snazzy new spot from BBH USA for Samsung puts one of the most useful applications for travellers in the spotlight.
Premiered during Samsung’s Unpacked event, The Next Big Thing Is You is a slick demo of the Galaxy's AI translation abilities, allowing a handsome teen to ingratiate himself with fellow stunners in a variety of sports and, most importantly, languages.
Whilst the shoehorning of Can I Kick It does feel a little laboured (unless that's the way the yoof speak to each other nowadays), the impossibly inventive direction from Stink Films' Felix Brady and edit from Matt Newman makes the international trek a treat to behold.
