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Samsung's flashy new feature
Jake Dypka and Mother create a fast-paced and fun spot to promote the phone brand's tech that puts an end to jarring image over-exposure.
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Credits
powered by
- Agency Mother/London
- Production Company Agile Films
- Director Jake Dypka
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Credits
powered by
- Agency Mother/London
- Production Company Agile Films
- Director Jake Dypka
- Editor Agile Films
- Colorist Toby Tomkins
- DP Nick Morris
- Sound James Wilson / (Composer)
- Music Composition James Wilson / (Composer)
Credits powered by
Credits
powered by
- Agency Mother/London
- Production Company Agile Films
- Director Jake Dypka
- Editor Agile Films
- Colorist Toby Tomkins
- DP Nick Morris
- Sound James Wilson / (Composer)
- Music Composition James Wilson / (Composer)
Haunting red-eye and wasted film may be a thing of the past, but the old-fashioned flash still kinda sucks when trying to take pics in the gloom.
Boldly proclaiming that Flash Sucks, Samsung and Mother's new feature-focused spot throws the spotlight (for want of a better phrase) on the brand's Light Boost technology that enables bright pictures to be captured in low-light settings.
Yelling its virtues is a cracking spot directed by Agile Films' Jake Dypka, which uses montage and fast editing to showcase the sin of blinding brightness.
