Samsung brings you to the Olympics
Samsung’s newest ad features fans who can’t make it to Japan as well as athletes who are competing in Tokyo without the support of their families.
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Credits
powered by
- Agency The Community/Miami
- Production Company Reset
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Credits
powered by
- Agency The Community/Miami
- Production Company Reset
- Managing Director Dave Morrison / (Managing Director)
- Editor Robert Lopuski
- Executive Producer Adam Becht
- Senior Executive Producer Camila De Biaggi
- Colorist Joseph Bicknell
- Global Executive Producer Ashley McKim
- Head of Production Julia Paskert
- Composer Philip Kay
- Sound Designer/Audio Mixer Philip Nicolai Flindt
- Executive Producer Gregers Maersk Moeller
- Creative Director Eduardo (Alvin) Cruz
- Executive Creative Director Marcelo Padoca
- Director Us
- Chief Creative Officer Jose Molla
- Executive Creative Director Roger Baran
- Executive Creative Director Fernando Reis
- Associate Creative Director Federico Diaz
- Senior Art Director Manfred Kruger
- HP Laurie Malaga
- Executive Producer Scott Kemper
- Executive Producer/HP Megan Moore
- Producer Robert Mooring
- Producer Mary Stasilli
- Producer Colleen Valentino
Credits
powered by
- Agency The Community/Miami
- Production Company Reset
- Managing Director Dave Morrison / (Managing Director)
- Editor Robert Lopuski
- Executive Producer Adam Becht
- Senior Executive Producer Camila De Biaggi
- Colorist Joseph Bicknell
- Global Executive Producer Ashley McKim
- Head of Production Julia Paskert
- Composer Philip Kay
- Sound Designer/Audio Mixer Philip Nicolai Flindt
- Executive Producer Gregers Maersk Moeller
- Creative Director Eduardo (Alvin) Cruz
- Executive Creative Director Marcelo Padoca
- Director Us
- Chief Creative Officer Jose Molla
- Executive Creative Director Roger Baran
- Executive Creative Director Fernando Reis
- Associate Creative Director Federico Diaz
- Senior Art Director Manfred Kruger
- HP Laurie Malaga
- Executive Producer Scott Kemper
- Executive Producer/HP Megan Moore
- Producer Robert Mooring
- Producer Mary Stasilli
- Producer Colleen Valentino
Experiencing the thrill of sport is one of the many reasons that people flock to the Olympics.
But with the current pandemic, most everyone has to stay back. Utilizing technology, the ad brings the Olympics into the classroom, the living room, the skatepark where 13-year-old Sky Brown practices for her upcoming competition. With clever VFX and an emotional throughline, Be There is a reminder that virtual support can span continents.
“Sports are inherently emotional. You’re cheering, celebrating wins, grieving loses with each other and with athletes. But this year we can’t all be together,” says Marcelo Padoca, executive idea director for the community. After primarily focusing on Samsung’s Latin American marketing, this film marks the community’s first global campaign. Reset produced the piece which was directed by Us.
