SAXX's salutations on your snip
In one of the craziest examples of using freakonomics to your advantage, SAXX Underwear celebrates the correlation between men’s vasectomies and the NCAA Tournament to create the VaSAXXtomy Registry, a new spin on a traditional gift registry that gives men a retirement party for their balls.
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Credits
powered by
- Agency Quality Meats/Chicago
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Credits
powered by
- Agency Quality Meats/Chicago
- Chief Creative Officer Gordy Sang
- Talent Carlos Boozer
Credits
powered by
- Agency Quality Meats/Chicago
- Chief Creative Officer Gordy Sang
- Talent Carlos Boozer
FUN FACT: Did you know that there was a 30% uptick in vasectomies during the first week of the NCAA tournament, compared to an average week, as thousands of men strategically plan their recovery to match up with a weekend of non-stop action on the court?
Jumping on this enjoyably daft correlation, SAXX Underwear and agency Quality Meats have created The VaSAXXtomy Registry, a new spin on a traditional gift registry that gives men a reason to celebrate their vasectomy as a retirement party for their balls. Through the VaSAXXtomy Registry, friends and family can treat the soon-to-be-snipped person in their life with SAXX underwear, sweatpants, t-shirts, hoodies and other loungewear so they can recover in comfort.
Promoted through an extension of their fun new campaign, featuring actress Nina Bergman in the role of the 'Ball Connoisseur' and, for this iteration, college and professional basketball legend Carlos Boozer, this bonkers call to action is both audacious and memorable.
