Salehe Bembury and Moncler share a new perspective

Born from a shared appreciation of outdoors heritage, outdoors clothing brand Moncler and fashion designer Salehe Bembury have launched a new outdoor collection that explores palette, shape and utility. 

“This campaign is a dialogue about humanising luxury. My goal is to harmoniously balance Moncler DNA with the heritage of the outdoors. This collection embodies a juxtaposition of ethos rarely seen in either environment,” said Salehe Bembury. 

Directed by Hala Matar and photographed by Lauren Kim through Afterhrs, the campaign captures a group of hikers communing with the elements on a California-inspired forest trail. Raindrops, wind and sun become musical notes, blending with feet on green grass, zippers opening and closing, and rain beading on fabrics. Utopian harmony between people, style, music and the world outdoors is dreamed one step closer in a singular interpretation of the Moncler x Salehe Bembury community.