S.Pellegrino engages in Dinner Dialogues with Lewis Hamilton and friends
S.Pellegrino puts meaningful connection at the heart of its new global activation by transforming its iconic bottle into a series of thought-provoking questions, brought to life through Lewis Hamilton’s unscripted conversation with lifelong friends.
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S.Pellegrino, the iconic premium Italian sparkling water, announced the launch of its new global brand activation, Dinner Dialogues, featuring legendary driver Lewis Hamilton.
S.Pellegrino has long been associated with table, and all the life affirming and memorable experiences that happen around it. For this new activation, S.Pellegrino has transformed its iconic bottle label into a series of thought provoking questions that spark conversation, connection and shared experiences, encouraging everyone to bring their best selves to the table.
At the heart of the Dinner Dialogues activation is a memorable dinner that reunites Lewis Hamilton and three of his lifelong friends. Full of shared stories and moments of connection, inspired by the questions posed by the brand.
“I've always loved spending time around the table with my friends and family, but with my schedule, it’s not easy to find the time as often as I’d like. Time passes so quickly, so to sit down with S.Pellegrino and some of my oldest friends and just let the conversation flow was really special,” said Hamilton. “We reconnected over shared memories and even discovered a few new things about each other along the way. It's a reminder of how great it can be to get together, to chat openly and honestly, and that finding connections is something we should all prioritise.”
Credits
View on- Agency Ogilvy/New York
- Production Company Washington Square Films
- Director Lana Wilson
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Credits
View on- Agency Ogilvy/New York
- Production Company Washington Square Films
- Director Lana Wilson
- Production Company PH Capisco
- Talent Lewis Hamilton
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ogilvy/New York
- Production Company Washington Square Films
- Director Lana Wilson
- Production Company PH Capisco
- Talent Lewis Hamilton
“There is no place more genuine than the table, taking a seat alongside people you love, settling into an amazing meal, and sharing your most authentic selves. That’s S.Pellegrino’s truest brand belief, and I’m thrilled to see it come to life with Lewis Hamilton and his three lifelong friends in Dinner Dialogues,” said Elisa Gregori, Global Chief Growth Officer, Nestlé Waters and Premium Beverages. “Creating this experience with Lewis is an incredible opportunity to extend our passion for bringing people together, to connect more meaningfully with consumers around the world, and to show how S.Pellegrino elevates and transforms the experience at the table.”
Dinner Dialogues is a captivating short documentary film of Lewis Hamilton engaging in an unscripted conversation with his closest childhood friends. Prompted by the very questions found on S.Pellegrino’s new special edition bottles, like “what dream have you quietly kept alive” their spontaneous exchanges, personal revelations, and never-before-heard stories show the power of S.Pellegrino to bring out the best in us and our connections, and inspire global audiences to engage in deeper, more meaningful experiences at the table.
The campaign film was directed by award-winning filmmaker Lana Wilson (produced by Capisco and Washington Square films) and developed by global creative agency Ogilvy. Wilson said: "For me, a great question cuts through the noise. It can move us past small talk and into something real, stories, memories, conversations that will stay with you forever. That's where connection really starts. That's what I want people to experience from the film.”
