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RSA signs Alice Bloomfield
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Bloomfield joins RSA’s main roster after developing her voice under the banner of Black Dog Films, RSA’s music video and emerging talent arm.
RSA Films UK has signed London-based director and illustrator Alice Bloomfield, marking the next step in a relationship that began when she became the inaugural recipient of the BFI x Black Dog Films Award at the BFI Future Film Festival in 2019.
Bloomfield joins RSA’s main roster after developing her voice under the banner of Black Dog Films, RSA’s music video and emerging talent arm. The move reflects RSA’s ongoing commitment to identifying and nurturing distinctive creative voices, providing a pathway from early recognition through to large-scale commercial work.
Working fluidly across traditional and digital mediums, Bloomfield has built a reputation for work that explores human emotion, sex, and intimacy through richly composed illustrated and animated worlds. Her distinctive linear, figurative style, draws on manga influence combining cool tonal palettes with an opulent, perturbing, and sleazy sensibility.
Black Dog has played a key role in championing Bloomfield's multidisciplinary approach, supporting her experimentation across formats including music videos, installations, and editorial work. Her collaborators already span an impressive range of global cultural and commercial clients, including Ninja Tune, TSHA, Rihanna, The Outernet, Netflix, Boiler Room, and Beavertown, for which she directed the brewery’s first branded shorts and TVC.
Bloomfield’s transition to RSA allows her to scale this creative vision into the commercial space, while continuing to develop music-driven and artist-led projects through Black Dog.
"From first look alone, you know it’s an Alice piece of work. She brings a bold, singular perspective to everything she creates, moving effortlessly between music, art, fashion, and commercial storytelling. Alice’s ability to evolve across mediums while maintaining such a distinctive style makes her an incredibly compelling director” said Josie Juneau, MD, RSA.
