Rite Aid unveils vision for the future of retail pharmacy

Back in March, Rite Aid unveiled its RxEvolution, the company’s business strategy to unlock the value of its pharmacists and establish itself as a destination for whole-being health, where traditional medicine meets alternative therapies. 

Now Rite Aid is launching a new ad campaign to drive this vision forward and transform its brand from a traditional drug store chain into a health and wellness destination that treats mind, body and spirit.

The 30-second national television spot highlights the fusion of traditional therapies and alternative wellness and illustrates Rite Aid’s pharmacists as whole health advocates to create a brand new pharmacy experience that empowers customers to go beyond healthy and get thriving.

Rite Aid partnered with Havas New York, its agency of record for brand strategy and creative, to develop the new advertising campaign.