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RG Logan joins Grey New York as CSO
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Grey New York taps Truth Initiative’s RG Logan as Chief Strategy Officer.
Grey New York announced that RG Logan will be joining the agency as Chief Strategy Officer.
Effective November 18, he will be responsible for leading Grey New York's strategy offering across all clients including Applebee’s, Modelo, Haleon, and the Las Vegas Convention and Visitors Authority, among others, and new business initiatives. Logan will report to Global Chief Strategy Officer Jonathan Lee and partner with NY Chief Creative Officer, Thiago Cruz.
Jonathan Lee, Global Chief Strategy Officer at Grey shared “I am confident that Grey's New York studio will thrive with RG’s strategic leadership. His experience inspiring culturally distinctive, business driving ideas and his proven leadership abilities make him the ideal person to lead the strategy team and studio as they deliver Famously Effective ideas everywhere all the time.”
About joining Grey NY, Logan shared "I'm thrilled to join a team so deeply committed to the power of creativity, and to build on Grey's legacy of Famously Effective work. I've always seen creativity as the engine of business growth and a force for moving culture forward, a belief that's truly at the heart of Grey's DNA."
Thiago Cruz, Chief Creative Officer of Grey New York said, "We're thrilled to have RG join our studio! His understanding of brand dynamics and culture is just what we need to take our creative work to the next level. Partnering with RG will enable us to push boundaries and create ideas that drive both cultural and business value for our clients."
Most recently, Logan was SVP Brand Marketing & Strategy at Truth Initiative. Over six years, he led the marketing, creative and brand strategy for the iconic truth campaign - named one of top 10 influential campaigns of the 21st century by Advertising Age. During his tenure, Truth Initiative took home the 2023 US Grand Effie for its Depression Stick campaign and saw teenage vaping drop to a 10-year low.
Prior to joining Truth Initiative, Logan served as U.S. Head of Strategy for VIRTUE Worldwide, helping relaunch VICE's creative agency. He led a team of brand, communications, and engagement strategists across brands, including Park MGM, Unilever, Google, AB InBev, Drug Policy Alliance, and lululemon. He also has worked at agencies, including Pereira & O'Dell, 360i, and Razorfish.
Logan brings 18 years of industry experience, developing award-winning strategies for campaigns, content, experiences, and intellectual property. His work has been awarded multiple Grand and Gold Effie Awards, as well as Cannes, One Show, D&AD, Clio and Webby Awards.
This leadership appointment comes on the heels of Beth Rolfs promotion to Global Chief Data Officer as the agency continues to strengthen and develop Grey’s data and strategy practice across North America, LATAM, Europe and APAC.
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