Blink and m ss ng p eces announce partnership

US-based m ss ng p eces and London-based Blink have officially entered an innovative new partnership that promises to transform the landscape of immersive storytelling and experiential work in the UK.

This collaboration between two of the industry’s most forward-thinking production companies will create a direct pipeline for bringing the most cutting-edge, immersive content to life. With a shared commitment to groundbreaking craft and nurturing unique talent, Blink and m ss ng p eces are poised to unlock new creative possibilities for brands and agencies alike.

Through this partnership, Blink will gain full access to m ss ng p eces’ award-winning immersive practice, which specialises in the intersection of technology and storytelling. From VR to AR, AI to interactive experiences and pop-up events, m ss ng p eces has redefined what’s possible in the digital and experiential space, and now their expertise will mix with Blink’s creative and award-winning roster in the UK.

"We’ve always pushed the limits of what technology can do for storytelling," said Kate Oppenheim, Managing Partner at m ss ng p eces. "Our work with brands and agencies has shown us how powerful immersive media can be in making an emotional connection with audiences. With this partnership, we’re bringing that same spirit of innovation to Blink’s incredible roster of directors, and we can’t wait to see how we can elevate UK campaigns together."

Mike Woods, Head of Immersive at m ss ng p eces, brings over two decades of expertise in immersive media to this collaboration. Under his guidance, Blink’s directors will be empowered to experiment with everything from mixed reality to VFX, enhancing their ability to create boundary-pushing campaigns for UK agencies and brands. Acclaimed immersive directors Annie Saunders, Hyphen-Labs, Ash Baccus-Clark, Hexagram, and Yung Jake will now also be available for UK-based projects, opening up a world of possibilities for future campaigns.

"The immersive space is currently where some of the most exciting creative opportunities lie," said Paul Weston, Managing Director at Blink. "Our directors have always thrived on pushing the boundaries of what’s possible, and this partnership will give them new tools to craft experiences that engage audiences in ways they’ve never seen before. I'm really excited to bring m ss ng p eces talent and experience to agencies and clients here in the UK and redefine what storytelling and brand experiences look like in the immersive age."