Renault’s rapturous ad condenses a lifetime of love
Frederic Planchon and Publicis•Poke collaborate on a tender tale of two women.
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Credits
powered by
- Agency Publicis/LONDON
- Production Company Academy
- Director Frederic Planchon
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Credits
powered by
- Agency Publicis/LONDON
- Production Company Academy
- Director Frederic Planchon
- Editing The Assembly Rooms
- Post Production MPC/London
- Audio Post Wave Recording Studios
- Music Soundtree Music
- Executive Creative Director Dave Monk
- Creative Director Colin Byrne
- Creative Director Rob Butcher
- Creative Director Tom Genower
- Head of Production Colin Hickson
- Producer Dulcie Kellett
- Producer Simon Cooper
- DP Stephane Fontaine
- Editor Sam Rice-Edwards
- Colourist Jean-Clement Soret
- VFX Timo Huber
- Sound Designer Parv Thind
- Composer Luis Almau
- Music Producer Jay James
Credits
powered by
- Agency Publicis/LONDON
- Production Company Academy
- Director Frederic Planchon
- Editing The Assembly Rooms
- Post Production MPC/London
- Audio Post Wave Recording Studios
- Music Soundtree Music
- Executive Creative Director Dave Monk
- Creative Director Colin Byrne
- Creative Director Rob Butcher
- Creative Director Tom Genower
- Head of Production Colin Hickson
- Producer Dulcie Kellett
- Producer Simon Cooper
- DP Stephane Fontaine
- Editor Sam Rice-Edwards
- Colourist Jean-Clement Soret
- VFX Timo Huber
- Sound Designer Parv Thind
- Composer Luis Almau
- Music Producer Jay James
A lot can happen in thirty years between old friends, and a lot can happen in two minutes when a team of skilled storytellers condense an epic love story down to a spot-size drama.
This beautifully acted and crafted ad, The French Exchange, directed by Planchon through Academy, celebrates the 30 year development of the Renault Clio by following the touching tale of two childhood friends – moving from devoted bezzies who meet through a French exchange, to carefree teens, to lovers.
The story is set to a plaintive version of Oasis Wonderwall (produced by Soundtree Music) and will play havoc with your emotions as their relationship endures two separations, a marriage, familial rejection of their sexuality and eventually… well, watch and see.
The campaign runs across TV, cinema, VOD, OOH, DOOH, press, social, eCRM . There will be further opportunities to interact with the content via Spotify.
