Renault need to drive
A new spot from the automotive brand encourages drivers to use greener transportation.
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Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Diplomats
- Director Natanael Ericsson
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Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Diplomats
- Director Natanael Ericsson
- Post Production Prodigious Paris
- Sound Start Rec
- DP Katelin Arizmendi
- Producer Roman Pichon Herrera
- Editor Simon Ponten
- Colorist Arthur Paux
- Post Producer Antoine Daubert
- Producer Mathieu Francois
- Art Director Yves-Eric Deboey
- Copywriter Mathieu Degryse
- Creative Director Marcelo Vergara
- HP Caroline Petruccelli
- President Marco Venturelli
- Producer Nathalie Levincent
Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Diplomats
- Director Natanael Ericsson
- Post Production Prodigious Paris
- Sound Start Rec
- DP Katelin Arizmendi
- Producer Roman Pichon Herrera
- Editor Simon Ponten
- Colorist Arthur Paux
- Post Producer Antoine Daubert
- Producer Mathieu Francois
- Art Director Yves-Eric Deboey
- Copywriter Mathieu Degryse
- Creative Director Marcelo Vergara
- HP Caroline Petruccelli
- President Marco Venturelli
- Producer Nathalie Levincent
In a ground-breaking move from a car company, Renault’s message in the new campaign, created by Publicis Conseil, is simply Don’t Use It.
In an attempt to help battle the ever-pressing effects of the climate emergency, the automotive brand have taken to their new commercial to encourage their drivers not to use their cars for every single journey.
The spot, directed by Natanaël Ericsson through Diplomats, follows three different household scenarios and, for each one, shows a greener alternative to taking out the car.
The film anticipates the new French Mobility Orientation Law, which aims to reduce the number of cars used for daily journeys and invest more money into alternative transportation.
