In collaboration with agency Camp + King, real estate brand RE/MAX has released its latest campaign directed by Cole Webley, showcasing how finding the right agent for your home plays an important role in the buying or selling journey.
One spot is about a granddaughter’s journey to purchase her grandparents’ former home, while another highlights a family with a young child moving from a city apartment to a sprawling house with new views of the stars. The third spotlights different scenarios with prospective buyers and sellers asking questions that pertain to real estate and RE/MAX agents responding with the answers.
The spots showcase the significance of home and the right real estate agent’s ability to empathise and form connections with their clients, all while providing expert guidance to help consumers navigate the changing market.
“This year’s campaign took a unique, creative approach as we blended both emotion and reason,” said Abby Lee, RE/MAX Senior Vice President, Marketing and Communications. “These spots convey core qualities of a skilled and experienced RE/MAX agent: patience, transparency and empathy. At the same time, they also encourage viewers to be thoughtful about choosing a real estate agent who has the expertise necessary to navigate the complexity of buying or selling a home.”