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BSSP grows agency leadership team
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Thomas Simmons and Trina D. Arnett join as Chief Financial and Operating Officer and Head of Marketing Sciences.
Full-service agency Butler, Shine, Stern and Partners (BSSP) has announced the hiring of Thomas Simmons as its new Chief Financial and Operating Officer (CFOO) and Trina D. Arnett as Head of Marketing Sciences.
As the CFOO, Simmons will head fiscal responsibilities and operational enhancements that keep BSSP competitive. In a new role for the agency, as the Head of Marketing Sciences, Arnett will lead the expansion of the Department and agency capabilities like marketing mix modelling, holistic analysis, data integration, and custom quantitative measurement methodologies. Both executives will report to Tracey Faux Pattani, BSSP’s Chief Executive Officer.
This announcement signals BSSP’s continued investment in key areas such as operations, media, and marketing sciences to serve clients’ evolving needs. Simmons will oversee the finance, IT, and operations departments, while Arnett’s team will contribute data and analytical insights across the agency.
“As BSSP enters its 30th year in the advertising business, we looked towards innovating our internal offerings and expanding our leadership team to continue excelling for our clients,” said Pattani. “Thomas and Trina understand the long history of our independent agency and the high standards our people contribute to produce great work. In the last few years, having an organized internal structure has been necessary to navigate both remote and in-person work, and Thomas’ combined CFOO role will provide fluidity at the leadership level. As we continue to stay competitive, the new Marketing Sciences Department with Trina at the helm will be an integral part of the new business process providing holistic research and data insights that direct our creative, strategic, and media work. We’re excited to welcome them both to our team as we continue to grow our agency into the next 30 years.”
Simmons comes to BSSP from Los York, where he served as Chief Operating Officer, and before that he was at Amobee as Director of Corporate Development & Strategic Planning. His career has taken him coast-to-coast across investment banking, public accounting, and corporate development for organizations big and small. A few years ago, he chased a dream to make an award-winning documentary film.
“Next to BSSP’s profound 30-year legacy in the creative arena,” Simmons said, “I’m energized about joining a leadership team that is focused on the next frontier for the agency. With agile operations, we’re evolving the internal structure to stay one step ahead of clients to meet their every need, anticipating the future of advertising. ”
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Arnett joins BSSP with 30 years of experience in market research and analytics, most recently serving as an Assistant Teaching Professor of Analytics in the Department of Advertising, Public Relations, and Media Design at the University of Colorado, Boulder. Prior to teaching, she was the Chief Analyst at Crispin Porter + Bogusky, where she developed and led the Analytics Department for the agency. Following her time at CP+B, she launched her own analytics consulting agency, trinalytics, LLC, which she has been running for over ten years.
Arnett said, “I find the key appeal of this agency to be its people, approach, and entrepreneurial spirit. BSSP’s leadership team and staff is filled with smart, energetic, positive, and engaging people who ‘get it’. They understand great work and they value the input of data-driven insights for strategy, media, and creative. I’m thrilled to have the opportunity to build the agency’s next chapter in insights and measurement, bringing what I learned as a founder and educator.”
