Remarkable style with Macy’s fall fashion campaign
Celebrate personal expression in Macy’s new campaign, For Every You.
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Fall is a fresh start and a chance to reintroduce the world to our most remarkable selves.
Macy’s incredible assortment of fashion, accessories, home and beauty is full of perfect pieces to make shoppers feel confident, while cooling temperatures offer new ways to layer trends in a way that feels totally personal.
“The start of autumn truly sparks a renewed sense of creativity as it relates to getting dressed,” said Durand Guion, vice president, Macy’s Fashion Office. “We’ve curated the season’s top trends including animal print power and plaid mixing, highlighting the must-have patterns of the season, in addition to a color spotlight on green and all of its rich and deep variations. Our take on beauty this season celebrates a bold and beautiful look. This fall, we’ll offer more style options than ever to help her express a remarkable sense of individual style.”
Credits
powered by
- Agency BBDO NY
- Production Company PRETTYBIRD
- Director Fleur Fortune
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Credits
powered by
- Agency BBDO NY
- Production Company PRETTYBIRD
- Director Fleur Fortune
- Associate Creative Director Kathryn Kvas
- Chief Creative Officer David Lubars
- Chief Creative Officer Greg Hahn
- Executive Creative Director Danilo Boer
- Executive Creative Director Marcos Kotlhar
- Executive Producer Dan Blaney
- Producer Corie Rosenblatt
- Director of Production Services Jessica Nugent
- Executive Producer Kerstin Emhoff
- DP Evan Prosofsky
- Executive Producer Eve Kornblum
- Edit Company Rock Paper Scissors
- Producer Lisa Barnable
- Producer Jennifer Greenfield
- Editor Mikkel EG Nielsen
- Assistant Editor Alex Liu
- VFX Company Blacksmith
- Executive Producer Charlotte Arnold
- Music Supervisor Andrew Kahn
- Music Producer Morgan Thoryk
- Audio Post Sonic Union
- Audio Engineer Fernando Ascani
- Head of Production Tracy Hauser
- Line Producer Julie Sawyer
- VFX Supervisor Eliza Randall
- VFX Producer Bindy St Leger
- Sound Designer Brian Emrich
- Art Director Cesar Finamori
Credits
powered by
- Agency BBDO NY
- Production Company PRETTYBIRD
- Director Fleur Fortune
- Associate Creative Director Kathryn Kvas
- Chief Creative Officer David Lubars
- Chief Creative Officer Greg Hahn
- Executive Creative Director Danilo Boer
- Executive Creative Director Marcos Kotlhar
- Executive Producer Dan Blaney
- Producer Corie Rosenblatt
- Director of Production Services Jessica Nugent
- Executive Producer Kerstin Emhoff
- DP Evan Prosofsky
- Executive Producer Eve Kornblum
- Edit Company Rock Paper Scissors
- Producer Lisa Barnable
- Producer Jennifer Greenfield
- Editor Mikkel EG Nielsen
- Assistant Editor Alex Liu
- VFX Company Blacksmith
- Executive Producer Charlotte Arnold
- Music Supervisor Andrew Kahn
- Music Producer Morgan Thoryk
- Audio Post Sonic Union
- Audio Engineer Fernando Ascani
- Head of Production Tracy Hauser
- Line Producer Julie Sawyer
- VFX Supervisor Eliza Randall
- VFX Producer Bindy St Leger
- Sound Designer Brian Emrich
- Art Director Cesar Finamori
Macy’s fall campaign, “For Every You,” features the power of fashion as self-expression and follows women on the journey to the ideal look to the soundtrack of Lizzo’s ‘Like a Girl.’ Women choose an outfit for more than outward appearance, as a look can also express who they want to become while wearing it.
Macy’s vast fashion selection gives women freedom to express all parts of themselves and bring their inner dreams and aspirations into the world. Produced by Macy’s in collaboration with BBDO New York, the 30-second spot will begin airing across television and digital September 8, along with robust supportive content rolling out across digital and social.
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