Relive the race that changed the history of athletics

The Paris 2024 Paralympic Games are approaching, and although they are a major sporting event, they attract less attention than the Olympic Games.

Less impressive, less performant, less spectacular prejudices about Paralympic sports are still numerous.

So, to change the way people look at paralympic sports, Orange, a premium partner of the Paris 2024 Games, has launched a campaign to show that the greatest performances aren't always where you expect them to be, and to encourage as many people as possible to let themselves be carried away by sporting emotions whatever they may be.

With the powerful and inclusive message "When you love sport, you love sport," Orange and Publicis Conseil have created a visual experience by juxtaposing the men's T13 1500m final at the Rio 2016 Paralympic Games with that of the Olympic Games of the same year.

Orange – Relive the race that changed the history of athletics #Paris2024

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Agency Publicis Conseil/Paris
Production Company Prodigious Paris

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Credits

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Agency Publicis Conseil/Paris
Production Company Prodigious Paris
Chief Creative Officer Marco Venturelli
Creative Director Romulus Petcan
Creative Director Gabriel Gherca
Art Director Vincent Teffene
Copywriter Antonin Jacquot
Head of Production Olivier Guillou

Editor Pierre Hadrien Bardeau
Editing Nicolas Carbon
Head of Post Production Franck-Herve Marc
Head of Post Production Pierre-Arthur Goulet
Sound Production Maxime Singer
Sound Production Joel Tessonneau

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The images are identical in every way, the tension at the start of the race, the suspense right up to the finish line and the explosion of joy right afterwards, yet there is a difference in this film: 1.71s

At the end of the race, the film reveals a surprising truth: for the first time in history, a para-athlete finished 1.71 seconds ahead of the Olympic gold medalist.

And that's not all; there are four para-athletes in total who achieved a better time than the Olympic champion. This revelation highlights the excellence and exceptional performance of Paralympic athletes, defying all expectations and redefining the limits of sport.

Orange once again supports inclusivity in sports: This film reaffirms Orange's commitment to a more inclusive and accessible society. In line with its previous campaign for the French women's soccer team, where the aim was also to confront us with our own prejudices and promote a sport that unites beyond differences.

Long live Paris 2024 !