Refresh Your Music, Refresh Your Nights with Heineken

Production company Final Frontier and Le Cube teamed up with BBH Singapore to create a frenetic animated series for Heineken, celebrating the eclectic tastes of modern music fans. 

Heineken’s Refresh Your Music, Refresh Your Nights campaign seeks to celebrate diversity and bring people of all tastes and cultures together though their shared passion for music and musical experiences. To deliver the message the beer brand brought in production company Final Frontier and animation studio Le Cube to create a spectacular series that encapsulates the synergy in fusing two seemingly contrasting genres.

The cel-animated series consists of one 22-second hero film and three 15-second idents, each featuring different character design styles and unlikely musical pairings, including jazz with punk rock, and K-pop with rap.

Le Cube director Ralph Karam brought a multitude of art styles and trippy explosions of colours, employing the studio’s signature techniques, like exaggerated camera perspectives, unexpected transitions, and dynamic camera movements to send the viewer on a wild musical ride.

Karam said: “In terms of art direction, we took inspiration from different cartoons and comic book styles, including Christy Marx, Ed Piskor, and Sean Murphy.”

"We applied visual styles that represented the musical genres that were portrayed. For jazz, we went with a crisp black-and-white colour scheme and stylised line work. For hard rock, we incorporated the psychedelic Fillmore- posters style.”