Reale Seguros launches new campaign with Real Madrid Basketball
Developed by Ogilvy Spain, the campaign Insurance Tailored to You... and to Real Madrid aims to transform this sports alliance into an active communication and business platform for the brand.
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Reale Seguros, a leading insurance company with a long history in Spain, has launched the TV and social media campaign Insurance Tailored to You... and to Real Madrid, as part of the three-year sponsorship agreement reached with Real Madrid Basketball.
Developed by Ogilvy Spain, the activation aims to use this sports alliance as a communication platform for the brand and its products, reinforcing its position as an approachable company committed to the passions that drive society.
The initiative also comes at a particularly relevant time for basketball. In recent years, the sport has experienced remarkable growth in popularity and following, boosted by the success of Spanish teams, the prominence of major international figures, and an increasingly diverse and committed fan base. In this context, the union between Reale Seguros and Real Madrid Basketball becomes a strategic opportunity to connect with a rapidly expanding community of fans.
The campaign transfers that emotional link from basketball to the insurance sector, connecting the passion for the sport with key company products such as car, home, life, and pet insurance, among others.
Credits
View on- Agency Ogilvy/Madrid
- Production Company El Embalse Filmmakers
- Director Ernesto Felipe
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Credits
View on- Agency Ogilvy/Madrid
- Production Company El Embalse Filmmakers
- Director Ernesto Felipe
- Production Agency Hogarth Worldwide/Madrid
- Chief Creative Officer Roberto Fara
- Executive Creative Director Javier Senovilla
- Executive Creative Director Juan Pedro Moreno
- Creative Director Victor Vazquez
- Creative Director Miguel Provencio
- Creative Alejandro Palao
- Creative Santiago Fiz
- Head of Production (HP) Aaron Lago
- Executive Producer Pablo Riano Sanchez
- Producer Alvaro Crespo
- Producer Luna Utrero
- Executive Producer Miguel Angel Guerra
- Producer Pablo Martinez Rams
- DP Ignacio Tundidor
- Editor Hector Martin
- Post Production Moises Cambra
- Sound Designer Roberto Hernandez / Sound Designer
- Talent Edy Tavares
- Talent Facundo Campazzo
- Talent Gabriel Deck
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ogilvy/Madrid
- Production Company El Embalse Filmmakers
- Director Ernesto Felipe
- Production Agency Hogarth Worldwide/Madrid
- Chief Creative Officer Roberto Fara
- Executive Creative Director Javier Senovilla
- Executive Creative Director Juan Pedro Moreno
- Creative Director Victor Vazquez
- Creative Director Miguel Provencio
- Creative Alejandro Palao
- Creative Santiago Fiz
- Head of Production (HP) Aaron Lago
- Executive Producer Pablo Riano Sanchez
- Producer Alvaro Crespo
- Producer Luna Utrero
- Executive Producer Miguel Angel Guerra
- Producer Pablo Martinez Rams
- DP Ignacio Tundidor
- Editor Hector Martin
- Post Production Moises Cambra
- Sound Designer Roberto Hernandez / Sound Designer
- Talent Edy Tavares
- Talent Facundo Campazzo
- Talent Gabriel Deck
"Featuring the stars of Real Madrid Basketball is a very important boost for our brand strategy," states Javier Valbuena, Director of Communications and Brand at Reale Seguros. "The popularity of the club and its players, combined with the strong alignment of our corporate values with those of sports, offers us a very broad creative territory to explore. At Reale Seguros, we believe that having the best team by your side is fundamental to enjoying your life without worries."
The creative proposal integrates highly recognized players from the team, such as Edy Tavares, Facundo Campazzo, and Gabriel Deck, who actively participate in the communication pieces. Through insights unique to the world of basketball, the campaign draws parallels between game situations on the court and the importance of having insurance solutions adapted to each need.
This approach allows the sponsorship to be transformed into a continuous narrative territory. Under the concept "Insurance Tailored to You... and to Real Madrid," Reale Seguros thus transforms the sponsorship into a relevant tool, leveraging the emotional connection generated by Europe's most successful basketball club to boost the notoriety and differentiation of its products.
"The union between Reale Seguros and Real Madrid Basketball allowed us to explore the fan's point of view, the true protagonist of the campaign. From a very basketball-specific insight: those plays where the player ends up in the front row and the audience becomes part of the action. Demonstrating that 'tailored insurance' with humour and a certain visual spectacle has been a self-imposed challenge, but one that has pushed us to achieve a piece that will help put such an important sponsorship for the brand on the map," states Víctor Vázquez, Creative Director at Ogilvy in Madrid.
With this campaign, Reale Seguros seeks to strengthen its connection with basketball fans and consolidate its commitment to sports sponsorship in Spain, leveraging values such as commitment, effort, and teamwork.
