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The Walt Disney Company – A NEW TV STAR IS BORN

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Credits powered by Source

Directed by Rui Vieira and produced by Playground, this gorgeously crafted ad trips a light fantastic around urban landscapes illuminated by glowing windows, with rays playing upon faces, trees, waterways and more. 

The subtle spot ends with the ‘reveal’ that the radiance is emanating from TV sets beaming out STAR broadcasts. 

The Walt Disney Company acquired STAR as part of its purchase of 20th Century Fox and will be offering a glittering feast of content ranging from movies from 20th Century Studios, Searchlight and Touchstone, to TV shows from Disney’s creative studios.

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