RadicalMedia races ahead with sportscar
The visual art studio and directing trio join for representation in the UK and Germany.
Founded in Los Angeles by visual artists and storytellers Ariel Fish, Lucy Sandler, and C Prinz, the trio come from a deep background of friendship and years of previous collaborations across multiple sets and projects in the industry. United by a shared ethos and curiosity for the world, the trio recognized their ability to create a unified directorial vision from three distinct approaches to creativity, leading to the official formation of sportscar.
Spanning commercials, music videos, branded content, and photography, the trio have worked on a diverse range of projects for brands including Nike, Hennessey, GQ, and Givenchy, as well as with musicians such as Kanye West, Billie Eilish, Chloe x Halle, Tinashe, and Dan Deacon.
sportscar comment: “RadicalMedia is such an exciting place because of its rich history in the industry, not only in commercial work, but in narrative, television, and features. It’s definitely a place for a filmmaker to be. As directors, we really want to tell stories, whether it’s narrative or art, so it’s important to us that the company we’re working with shares these larger interests. RadicalMedia is actually invested in building our voices as filmmakers, individually and collectively, and to share a roster with people that we look up to and respect is really exciting.”
Ben Schneider, MD and Executive Producer, comments: “We are so excited to have sportscar join us at RadicalMedia London and Berlin. Having worked across such an impressive range of projects, we know their unique approaches to creativity and shared directorial vision will add a new dimension to our roster.”
Jodie Brooks, Executive Producer and Head of Sales at RadicalMedia, adds: “It’s amazing to see how our values at RadicalMedia align with Ariel, Lucy, and C’s approach as directors. We can’t wait to see what they produce going forward, and to support them all as they share their vision with the world.”