Race to victory with Bittrex

In our increasingly digital and cyber-world, where navigating the crypto space is like a never-ending dash to the finish line, Not To Scale New York and Hello Savants have created a highly stylised brand film for Bittrex Global, the crypto trading platform. 

In a six-week race to delivery, the wild imaginations of the Hello Savants collective have invented their own meta-verse where the fast-paced crypto space becomes a racing video game in vibrant and volumetric 2d animation. Our Bittrex Racer, 'Steady', sprints on to victory, (as we all know slow and steady wins the race), clearly being equipped with the best skills to manoeuvre though the twists and turns of successful Crypto trading.

Working with an extensive group of illustrators and animators, Hello Savants were tasked with creating a film with a retro essence yet futuristic touch. The aesthetic is inspired by old motorbike races, 8-bit arcade games and the animated cartoons of the 80s, but the innovative direction of motion sequences and camera angles serves to retain that modern feel which is so crucial to the creation of their Bittrex crypto-verse.