Race to the future
Mercedes-Benz’s goal to achieve emission-free driving by 2039 has inspired the creation of a slick spec spot by director Maik Ludemann.
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Credits
powered by
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- Production Company Nashorn Filmhaus
- Director Maik Ludemann
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Credits
powered by
- Production Company Nashorn Filmhaus
- Director Maik Ludemann
- Post Production Infected Post Production
- Audio BLUT
- DP Moritz Moessinger
- Editor Maxi Willmann
- Post Producer Dennis Czirr
- VFX Artist Eike Oetjen
- VFX Artist Finn Vormbrock
- Colourist Sonke Heuer
- Composer Jakob Klotz
- Sound Designer Michael Robb
- Sound Mix Timo Blunck
- Copywriter Thomas Gheorghiu
- Copywriter Marie-Jo Noack
Credits
powered by
- Production Company Nashorn Filmhaus
- Director Maik Ludemann
- Post Production Infected Post Production
- Audio BLUT
- DP Moritz Moessinger
- Editor Maxi Willmann
- Post Producer Dennis Czirr
- VFX Artist Eike Oetjen
- VFX Artist Finn Vormbrock
- Colourist Sonke Heuer
- Composer Jakob Klotz
- Sound Designer Michael Robb
- Sound Mix Timo Blunck
- Copywriter Thomas Gheorghiu
- Copywriter Marie-Jo Noack
With car manufacturers facing the need to address the climate crisis, last year Mercedes-Benz announced Ambition 2030, a 20-year plan to evolve their fleet away from fossil fuels to renewable energy and produce a fleet of completely carbon-neutral cars.
Titled The Race, this spec commercial visualises Mercedes’ project by expressing the shared strivings of a human athlete – and a Mercedes GT63s – to constantly move forward and get ahead of the game.
Together with DP Moritz Moessinger, director Maik Ludemann collaborated with Hamburg-based film professionals and post facilities to create an exceedingly well crafted blend of VFX, analog and digital imagery. From planning to final cut the film took a year to make, with three days of shooting and two months of post-production.
A cool soundscape from BLUT Audio adds extra texture.
