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Quest Diagnostics – Put Your _ To The Test

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Created in-house at R/GA with creative direction from Chris Parker, this upbeat campaign from the diagnostic healthcare company encourages people to understand their health by using their range of self testing kits. 

Put Your __ To The Test sets the brand apart from the common conventions of health advertising with bold graphics, colourful imagery and subtle hints at cheeky jokes. 

The spot is composed of a quick succession of fun, artistically shot scenes that feature people, pets, fruit and vegetables, all satisfyingly transitioning in time with the song Perfect Human Specimen by Lynks.  

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