Puma – The Flow

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Do you know flow? If not, don't fret - PUMA's new campaign from Paris-based agency LAFOURMI is here to help you find it.

Kicking off with a pair of footie fans discussing the fundamentals of 'flow', The Flow soon launches into a madcap medley of dance, poses and soccer skills, using animation, fast-paced editing and a variety of aspect ratios and image containers to keep the pace pumping. 

Perfectly handled by Julien & Quentin of Cream Productions, the comedic beats, confident presentation and un-flashy cameos (including Luis Suarez and Marco Reus amongst others) make this a fun, fast-flowing ride.

To accompany the film, and continue the 'flow' concept, LAFOURMI also created an album title, album cover and Spotify mixtape for a handful of PUMA's football figureheads - Agüero, Suarez, Reus, Balotelli, David Silva, recent Ballon d’Or winner Ada Hegerberg, along with French World Champions Antoine Griezmann and Samuel Umtiti.

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ABOVE: The playlists' album covers.

Each of the playlists, curated by the player themselves, can be discovered exclusively on the campaign’s partner platform, Spotify.

Here is the list in full:

Antoine Griezmann: Aka Grizi
Samuel Umtiti: Big Sam
Mario Balotelli: Unpredictable
Luis Suarez: Rage for football
Kun Agüero: Kun Kun Kun
David Silva: Master of Tempo
Ada Hegerberg: Gold or nothing
Romelu Lukaku: Bulletproof
Marco Reus: For my people
Jan Oblak: Oblok
Axel Witsel: Magic in the hair