PUMA steps into the space age
A new campaign out of Paris agency Lafourmi, directed by Fred de Pontcharra through HVH Productions, invites us to buckle our seatbelts and prepare for lift-off.
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Credits
powered by
- Agency Lafourmi/Paris
- Production Company HVH Productions
- Director Fred de Pontcharra
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Credits
powered by
- Agency Lafourmi/Paris
- Production Company HVH Productions
- Director Fred de Pontcharra
- VFX Mathematic
- Talent Neymar Jr
- Talent Romeo Beckham
- Talent Memphis Depay
- Talent LaMelo Ball
- President Thibaut Cornet
- President Celine Jobert
- Creative Director Clement Cimarro
- TV Production and Art Buying Barbara Vaira
- Production Director Adele Barach
- Line Producer Claire English
- Music Producer Joseph Petitpain
- Sound Designer Samuel Jurkovic
- Talent Kingsley Coman
- Talent Armand Duplantis
- Talent Gianmarco Tamberi
- Producer Nils Haagensen
- Producer Maxime Bouyer
- Compositor Daniel Rodrigues
- DP Mahdi Lepart
- Post Production Damien Fernandez
Credits
powered by
- Agency Lafourmi/Paris
- Production Company HVH Productions
- Director Fred de Pontcharra
- VFX Mathematic
- Talent Neymar Jr
- Talent Romeo Beckham
- Talent Memphis Depay
- Talent LaMelo Ball
- President Thibaut Cornet
- President Celine Jobert
- Creative Director Clement Cimarro
- TV Production and Art Buying Barbara Vaira
- Production Director Adele Barach
- Line Producer Claire English
- Music Producer Joseph Petitpain
- Sound Designer Samuel Jurkovic
- Talent Kingsley Coman
- Talent Armand Duplantis
- Talent Gianmarco Tamberi
- Producer Nils Haagensen
- Producer Maxime Bouyer
- Compositor Daniel Rodrigues
- DP Mahdi Lepart
- Post Production Damien Fernandez
More than 30 years after its initial launch, the Slipstream is still beloved of sneaker fans worldwide, and in the spot Welcome Unbored, the new generation of PUMA wearers are on a mission to celebrate the brand’s enduring popularity and coolness.
Boarding a retro-futuristic space shuttle, a dozen hip, young ambassadors from the worlds of sport, music, social media are greeted by premier league footballer Memphis Depay and basketball champion LaMelo Ball, before the pilot – international footie star Kingsley Coman – whisks them off to search for new worlds. To infinity…and beyond!
