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Gatorade – Believe In Yourself with Serena Williams

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Gatorade is launching three new spots as part of its ongoing Fuel Tomorrow initiative. 

Directed by Malik Sayeed for TBWA\Chiat\Day LA through Little MinxWant From WithinMake Your Own Footsteps and Believe In Yourself are all about everyone realising their potential, whoever you are.

There are barriers that prevent many kids from getting into, or staying in, the game, but one of the most prevalent is the lack of representation. 

“We have a responsibility to use our platform to amplify diverse voices,” said Kalen Thornton, Gatorade Chief Marketing Officer. Which is what these three short films set out to do, by celebrating sports role models including basketball star Hansel Emmanuel, Olympic Gold-winning gymnast Suni Lee, and tennis champion Serena Williams.

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Gatorade – Want From Within with Hansel Emmanuel

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Gatorade – Make Your Own Footsteps with Suni Lee

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