Gatorade’s sporting heroes are an inspiration
The iconic soft drink company’s campaign aims to promote diversity and encourage the sports stars of tomorrow.
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Credits
powered by
- Agency TBWA Chiat Day/Los Angeles
- Production Company Little Minx
- Director Malik Sayeed | (Director/DP)
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Credits
powered by
- Agency TBWA Chiat Day/Los Angeles
- Production Company Little Minx
- Director Malik Sayeed | (Director/DP)
- Associate Producer Linnea Goodman
- Director of Content Production Guia Iacomin
- Executive Creative Director Caleb Jensen
- Group Creative Director Mark Peters
- Head of Art/Head of Design Bruno Regalo
- Senior Art Director Claire Zimmerman
- Senior Copywriter Myles Brown
- Executive Producer Helen Hollien
- DP Malik Sayeed | (Director/DP)
- Editing Rock Paper Scissors
- Editor Carlos Arias
- Assistant Editor Sebastian Zotoff
- Executive Producer Shada Shariatzadeh
- Senior Post Producer Sasha Grubor
- Color The Mill/Los Angeles
- Creative Director/Colorist Mark Gethin
- Executive Producer Meghan Lang
- Color Producer Jessica Amburgey
- Sound Design/Mix Lime Studios
- Sound Designer/Audio Mixer Rohan Young
- Mix Assistant Jeremy Nichols
- Executive Producer Susie Boyajan
- VFX/Finishing a52
- Creative Director Andy Barrios
- Managing Director Jennifer Sofio Hall
- Executive Producer Patrick Nugent
- Executive Producer Kim Christensen
- Head of Production Andrew Rissman
- Online Editor Ujala Saini
- Online Editor John Valle
- Talent Serena Williams
- Line Producer Salli Zilles
- Senior Art Director Christian Laniosz
Credits
powered by
- Agency TBWA Chiat Day/Los Angeles
- Production Company Little Minx
- Director Malik Sayeed | (Director/DP)
- Associate Producer Linnea Goodman
- Director of Content Production Guia Iacomin
- Executive Creative Director Caleb Jensen
- Group Creative Director Mark Peters
- Head of Art/Head of Design Bruno Regalo
- Senior Art Director Claire Zimmerman
- Senior Copywriter Myles Brown
- Executive Producer Helen Hollien
- DP Malik Sayeed | (Director/DP)
- Editing Rock Paper Scissors
- Editor Carlos Arias
- Assistant Editor Sebastian Zotoff
- Executive Producer Shada Shariatzadeh
- Senior Post Producer Sasha Grubor
- Color The Mill/Los Angeles
- Creative Director/Colorist Mark Gethin
- Executive Producer Meghan Lang
- Color Producer Jessica Amburgey
- Sound Design/Mix Lime Studios
- Sound Designer/Audio Mixer Rohan Young
- Mix Assistant Jeremy Nichols
- Executive Producer Susie Boyajan
- VFX/Finishing a52
- Creative Director Andy Barrios
- Managing Director Jennifer Sofio Hall
- Executive Producer Patrick Nugent
- Executive Producer Kim Christensen
- Head of Production Andrew Rissman
- Online Editor Ujala Saini
- Online Editor John Valle
- Talent Serena Williams
- Line Producer Salli Zilles
- Senior Art Director Christian Laniosz
Gatorade is launching three new spots as part of its ongoing Fuel Tomorrow initiative.
Directed by Malik Sayeed for TBWA\Chiat\Day LA through Little Minx, Want From Within, Make Your Own Footsteps and Believe In Yourself are all about everyone realising their potential, whoever you are.
There are barriers that prevent many kids from getting into, or staying in, the game, but one of the most prevalent is the lack of representation.
“We have a responsibility to use our platform to amplify diverse voices,” said Kalen Thornton, Gatorade Chief Marketing Officer. Which is what these three short films set out to do, by celebrating sports role models including basketball star Hansel Emmanuel, Olympic Gold-winning gymnast Suni Lee, and tennis champion Serena Williams.
Gatorade – Want From Within with Hansel Emmanuel
Gatorade – Make Your Own Footsteps with Suni Lee
